NextGen Video Alliance Formed To Speed Transition To ATSC 3.0
A new coalition comprised of broadcast TV and cable media equipment interests has been formed to develop systems and best practices enhance the evolution of NextGen video technologies including those used in the new over the air (OTA) ATSC 3.0 broadcast system and interrelated over the top (OTT) streaming internet video.
The coalition called, the NextGen Video Information Systems Alliance (NVISA), issued a joint launch announcement Wednesday, and revealed that its membership includes leading NextGen Video manufacturers and developers intending to accelerate the evolution of the latest broadcast and OTT systems technologies.
Among the companies participating are: BitRouter, DigIt Signage Technologies, Digital Alert Systems, Enensys Technologies, Hitachi-Comark, Triveni Digital and Verance.
The companies said they will work together cooperatively cross-industry to share their expertise with broadcasters, implement standards, and create best practices to help accelerate the transformation toward next-generation ATSC 3.0 systems. The members are also hoping to increase interoperability and the development of innovative solutions that will enhance information capabilities and streamlined deployment.
Las year many of the country’s largest broadcasters announced plans to deploy NextGen TV in 40 of the top U.S. markets with coverage for approximately 75% of the nation before the end of 2020. The Advanced Television Systems Committee (ATSC) has said it remains cautiously optimistic that the goal can still be achieved.
The NVISA lists among its initial objectives ensuring the successful deployment of enhanced emergency information solutions across the ATSC 3.0 ecosystem, including next-generation Advanced Emergency Information applications, enhanced media display for the Emergency Alert System, and accessible emergency information audio.
“This is a time of significant transformation, and forward-thinking companies are exploring how to leverage new technology areas like ATSC 3.0,” Edward Czarnecki, chairman of the NextGen Video Information Systems Alliance, said in a statement on the group’s formation. “This strategic alliance is a true game-changer for the industry, enabling the entire ecosystem to collaborate together and promote innovation. Alliance members will help shape the advanced information solutions that are part of next-generation TV, beginning with advanced emergency information services.”
Other strategic initiatives and objectives established by the alliance include the following:
Present a common industry voice on advanced video/media information issues.
Promote knowledge of industry solutions for advanced broadcast and OTT services, initially
focusing on emergency information and related services.
Facilitate interoperability across Alliance members.
Coordinate with industry standards-making bodies and government policy-making agencies to drive the adoption of advanced solutions, including next-generation emergency information capabilities, across the industry.
The contributions and expertise of some of the founding members of the NVISA include the following:
BitRouter – specializes in comprehensive products and engineering services for digital TV systems.
DigIt Signage Technologies — develops video text and graphic solutions for the broadcast and cable TV industries.
Digital Alert Systems — designs and manufactures solutions across the emergency information landscape, including broadcast TV, cable TV, government and enterprise applications. DAS contributed the Advanced Emergency Information specification to the ATSC 3.0 standard.
Enensys Technologies — designs and manufactures professional equipment and software enabling efficient video delivery over terrestrial (ATSC 1.0, ATSC 3.0), satellite, and telecom (4G/5G, IPTV, OTT) networks.
Hitachi Kokusai Electric Comark and CDS — produce a variety of transmission solutions for terrestrial television broadcasting and fully integrated ATSC 1.0/3.0 encoding/headend solutions.
Triveni Digital — an ATSC 3.0 standard contributor, develops products supporting the smooth transition of ATSC 1.0 and ATSC 3.0 simultaneous operations.
Verance — develops watermarking platforms used for broadband features on broadcast television by enabling dynamic advertising and interactivity across all screens and distribution paths.
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By Greg Tarr
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