With the Sharp TV brand back in the stable of Foxconn-controlled Sharp Electronics for the United States, Roku said Monday that new Sharp-branded Roku TVs soon will be coming to North America in 2022.

Roku also used the occasion of the Sharp Roku TV brand relaunch to reveal that for the second year in a row the Roku smart TV operating system was the No. 1 smart TV OS sold in the United States in 2021.

The achievement was attributed to market research firm NPD’s Weekly Retail Tracking Service, based on available data from January 3, 2021 through December 4, 2021.

Roku said that through its partnership with Sharp, the popular brand will be appearing on a series of HD and 4K TV models developed using the Roku TV hardware reference design and Roku OS this year.

In recent years, the Sharp brand has been licensed to both Hisense for TV manufacturing and marketing in North America. The brand also appeared on Roku TVs in the past under limited time distribution arrangements with specific retail chains.

New Sharp Roku TV models will come with the built-in Roku OS, offering a customizable home screen, compatibility with the three major voice ecosystems and access to thousands of channels including over 200 live TV channels, Roku announced.

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Roku said more details on the Sharp Roku TVs for 2022, including specifications, pricing and availability, will be announced in coming months.

“Sharp, like Roku, is an award-winning, household known brand and we look forward to a productive partnership together in the U.S.,” stated Mustafa Ozgen, Roku Account Acquisitions senior VP and general manager. “We both firmly believe that the power and ease of use of Roku TV, combined with the Sharp brand promise of ‘simply better living’ makes an appealing combination for customers looking for a great TV experience.”

“We are excited to collaborate with Roku and equip our new HD and 4K UHD TVs with their award-winning Operating System (OS),” said Jim Sanduski, President of Sharp Home Electronics Company of America. “Pairing our long-standing heritage in display technology with Roku’s best-in-class, easy-to-use interface is a winning combination for our consumers.”

In addition, the Roku TV licensing program in Mexico will expand to include a total of 10 brands, with the addition of Aiwa and HKPRO starting in early 2022. The Roku TV licensing program offers OEMs and TV brands a highly popular cost-effective turnkey solution for smart TV integration at competitive price points, Roku said.

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By Greg Tarr

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