Netflix has recently started adding new “Play Something” and “Play Something Else” features to its app for TV devices, the streaming service announced in a blog posting Wednesday.
The company called the Play Something feature “an exciting new way to kick back and watch” a new story without the need to search for and decide on a particular title.
“There are times when we just don’t want to make decisions,” wrote Cameron Johnson, Netflix director of product innovation. “A Friday evening after a long work week. A fridge full of food but nothing jumps out. A family movie night where no one can agree. We’ve all been there.”
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The Play Something button will instantly and automatically begin playing a new series selected based on the viewer’s prior viewing history. If that’s no good, a right arrow click on the “Play Something Else” screen overlay (pictured at top) option at the start of playback will begin a different brand new series or resume playing a film or series from a list of titles the viewer previously had been watching.
The features are driven by Netflix’s recommendation engine that collects data on viewers’ preferences.
The Play Something option button is presented underneath the viewers profile name on the log-in screen. It is also available as the third selection down from the viewer’s profile name in the navigation menu on the left of the home screen.
“For members that use screen-readers, Play Something fully supports Text-to-Speech (TTS). To discover your next favorite film or show with Play Something using TTS, visit our Accessibility help center for more information on how to enable this feature through your TV device settings,” Johnson wrote.
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By Greg Tarr
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