NBCU, Samsung Reach Peacock Deal In Time For Tokyo Olympics
Those Samsung TV owners worried about missing out on any of NBCUniversal’s in-depth coverage of the upcoming Tokyo Olympics got good news Monday, when the media giant announced it has reached a deal with the No. 1 TV brand to put the subscription-based Peacock App on Tizen-based smart TVs dating from 2017 onward.
Beginning today (June 8th, 2020) Peacock will be supported by Samsung’s Tizen 3.0 and later smart TV platform versions in North America, the companies announced.
The news came on the same day that Samsung rival LG announced it was adding the sports-centric live subscription video app fuboTV on its webOS smart TV platform.
The distribution agreement with Samsung significantly expands the base of potential subscribers for the NBCU Peacock service, which offers two service tiers — $4.99 for ad-supported programming and a $9.99 per month premium tier with no ads.
Samsung has been the world’s smart TV market share leader for many years, giving Peacock access to a huge installed base.
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NBCU lauched the Peacock service last summer in the midst of the global pandemic that forced the postponement of the Olympic games.
With Tizen-based TVs in the camp, Peacock is still without the support of viewers who use Amazon’s Fire TV streaming platform and smart devices.
Those viewers have some alternative options, however, with the Peacock app supported on platforms including Roku, Android TV, Chromecast and Android mobile devices , iOS including Apple TV and Apple mobile devices; gaming consoles including Xbox One S and X, and PlayStation 4, 4 Pro and PS5; Vizio SmartCast TVs, LG webOS-based smart TVs; and Comcast Xfinity x1 and Flex broadband-cable-based platforms.
A full list of Peacock supported streaming devices is available here.
NBCU recently announced that Peacock reached 42 million total activations as of March 31, and one-third of those remained active users.
“Samsung is a powerful platform and we are excited to bring Peacock to millions of their dedicated streamers across the country,” stated Maggie McLean Suniewick, president of business development and partnerships for Peacock. “From the world premiere of The Boss Baby: Family Business to the Tokyo Olympics, Samsung users will now enjoy seamless access to many of the biggest programming events of the year, as well Peacock’s massive catalog of the best movies, TV shows, news and sports.”
“The launch of Peacock enables Samsung to augment its leading news and entertainment offerings with world-class content and programming from NBCUniversal,” Salek Brodsky, VP of Strategic Partnerships & Business Development for Samsung Electronics, said in a statement. “Just in time for the Olympics, our partnership with Peacock also means Samsung users will now have more ways to access and enjoy the Tokyo Games.”
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By Greg Tarr
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