TV models using Samsung Display’s new hybrid quantum dot/4K OLED technology are currently available at significant savings, influencing reductions from on traditional WRGB 4K OLED models at the same time.
Samsung Electronics has been offering special savings on its two S95B series “Quantum HDR” 4K OLED models to get the jump on rival Sony Electronics, which will be offering its two models based the same technology, shortly.
Both companies are the first to announce support this year for these high performance premium 4K TVs based on the new technology from display panel maker, Samsung Display (sister company to Samsung Electronics), called “QD-OLED.”
The activity also sparked OLED-TV powerhouse LG Electronics to action with a string of sales promotions to compete for 2022 model class sales.
To differentiate itself, TV set maker Samsung Electronics has chosen to call the technology “Quantum HDR”, but it’s the same basic panel technology — only the video and sound processing circuitry, cosmetics and smart TV platforms will differ between the two TV brands.
Samsung, which like most TV manufacturers this year is under pressure to sell TVs due to slumping consumer demand induced by inflation, threats of a global recession and Covid- and Ukraine War-vexed supply chain complications, has been pushing hard to gain early momentum behind hits first 4K OLED TVs in a number of years.
In fact, prior sales prices had been running as much as $200 below similarly sized 4K OLED sets in LG’s G2 series, which offers some similar features and benefits. But if you act fast, many LG G2 series and Samsung S95B 4K Quantum HDR OLED series are neck and neck right now.
As this was posted, Samsung was taking advantage of its first to the U.S. market status to put the 65-inch Samsung QN65S95BAFXZA Quantum HDR 4K OLED TV model on sale for $2,597.99 (pictured at top) — It was originally introduced at a $2,999.99 suggested retail. We’ve included a link to purchase a model here. Samsung TVs include its highly intuitive Tizen smart TV OS platform, the company’s excellent video and sound processing technology systems driven by its Neural Quantum Processor 4K with 4K AI Upscaling.
Samsung’s 55-inch version, model QN55S95BAFXZA, is available now for $1,997.99 — It was originally introduced at a $2,199.99 suggested retail price. We’ve included a link to purchase one here. Samsung TVs include its highly intuitive Tizen smart TV OS platform, the company’s excellent video and sound processing technology systems driven by its Neural Quantum Processor 4K with 4K AI Upscaling.
Samsung TVs do not support Dolby Vision HDR or IMAX Enhanced technology, but they do feature support for HDR10+/HDR10/HLG HDR profiles, Filmmaker Mode and a host of advanced video gaming features, plus built-in NextGen TV (ATSC 3.0) tuning.
Sony’s version of QD-OLED has not gone on sale from U.S. stores as yet, but the company listed the initial suggested retail price for its 65-inch Sony MASTER Series BRAVIA XR-65A95K at $3,999.99. Note this features Sony’s excellent video frame rate, color and HDR processing technology, Google TV OS and powerful Cognitive XR processor. The set supports IMAX Enhanced certification and playback as well as Dolby Vision/HDR10/HLG HDR. Sony’s sets also support advanced gaming features and built-in NextGen TV (ATSC 3.0) tuning.
Sony’s versions, which ship to U.S. dealers shortly, have not gone on sale yet, but the company listed the initial suggested retail price for its 55-inch Sony MASTER Series BRAVIA XR-55A95K at $2,999.99. Note this features Sony’s excellent video processing technology, Google TV OS and the Cognitive XR processor. The sets also support IMAX Enhanced certification and playback as well as Dolby Vision/HDR10/HLG HDR.
LG’s OLED TVs (as well as most other 4K OLEDs from other brands this year) use traditional White Red Green Blue (or WRGB) OLED technology that emits a white OLED light along with color filters to generate RGB. The new QD-OLED (or Quantum HDR) technology for the first time outside of plasma, presents a direct light source from a blue OLED light exciting red and green quantum dot-based converter elements to generate a high color volume and full wide color gamut, with high brightness output for a more conventional OLED display.
LG Electronics’ WRGB OLED TV series prices were listed on sale for the following: 65-inch B2 ($1,896.99), C2 ($2,296.99), G2 ($2,596.99); and 55-inch B2 ($1,296.99), C2 ($1,696.99), and G2 ($1,996.99). In March, the suggested retail prices on the respective B2, C2, and G2 series were launched at $2300, $2,500, and $3200, for the 65-inch models..
LG G2 series 4K OLED models are also available in 77-inches ($3,996.99), 83-inches ($6,496.99) and 97-inches ($29.996.99); and C2 series 4K OLED models: 77- ($3,496.99), and 83-inches ($5,296.99).
Sony also sells lines of WRGB-based 4K OLED TVs in its A80K series, which received price promotions on the 77- $3,298, 65- $1,998, and 55-inch $1,698.,versions
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By Greg Tarr
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