Coverage starting this week of the upcoming Winter Olympic Games XXIV from Beijing, China, for the first time will be available to watch live in 4K Ultra HD resolution and HDR, but not in all markets or from all providers.

In fact, availability of 4K Winter Olympics coverage territories are spread out in a patchwork of multi-channel service providers and major U.S. markets. See chart below for details.

NBC Sports said it will provide live coverage of the NBC broadcast Primetime and Prime Plus shows to more than 53 markets in the 3840×2160 pixel 4K Ultra High Definition (UHD) format with High Dynamic Range (HDR). The network did not yet return our requests for information on which HDR profiles that would involve. The telecasts will also produce sound in Dolby ATMOS 3D surround for an even more immersive 360-degree listening experience if you have the right equipment.

To watch this UHD and ATMOS coverage, of course, viewers will need a compatible 4K television and a capable set top box / streaming device that supports 4K/HDR and Dolby ATMOS decoding. Equipment is available from local participating programming providers and various 4K streaming devices are available at retail.

NBCUniversal is presenting the Olympics coverage in the United States starting, February 2-20. The Opening Ceremonies will be presented on Friday, February 4, live in 4K/HDR in the morning and again in Primetime on NBC and Peacock. The Closing Ceremonies will also be offered live in 4K/HDR, as will three-hours of Primetime coverage each night.

Note that Peacock, which does not offer 4K streaming, will not provide the 4K coverage. However, Peacock will give viewers the chance to live stream all 2,800+ hours of NBCUniversal’s coverage of the XXIV Olympic Winter Games in HD to subscribers of its premium tier.

The 4K coverage option also will be available via streaming from NBC channels streamed from live OTT services fuboTV and YouTube TV, the sports network said.

See What Your 4K UHD TV Can Really Do With The Spears & Munsil 4K UHD Blu-ray Disc, $39.95.

Portrait Displays Calman Display Calibration Software

Amazon’s Best Selling 4K Ultra HDTVs

Amazon’s Camera, Photo & Video Deals

Amazon Fire TV Cube Media Adapter with Alexa

Amazon Fire TV Stick with Alexa Voice Remote

Amazon Echo Smart Speaker with Alexa Voice Control

Amazon Echo Show 8 Alexa Voice Controlled Smart Screen

Amazon Echo Dot with Clock Voice Controlled Speaker

Amazon Echo Studio 3D Audio Alexia Smart Speaker

Best Selling Soundbars and 5.1 Surround Systems

Best Selling Blu-ray Players

Sports-oriented streaming service fuboTV further announced it made a deal with NBCUniversal that will give fuboTV subscribers access to NBCU’s 2,800 hours of coverage (not all in 4K).

FuboTV subscribers will have access to coverage from linear networks including NBC, USA Network and CNBC, providing the ability to stream live and on-demand coverage from and the NBC Sports App.

NBCUniversal will distribute the live 4K HDR version of the coverage to U.S. multi-channel services including Comcast (which owns NBCUniversal), Altice (Optimum), and Verizon.

Events to be covered in 4K/HDR will include figure skating, skiing, snowboarding, hockey, bobsled, and other sports.

Extended live coverage in 4K will also be available in late night coverage from participating NBC affiliate stations carried on multichannel distribution services in New York, Los Angeles, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco-Oakland-San Jose, Washington, DC (Hagerstown, MD), Boston (Manchester), Miami-Ft. Lauderdale, San Diego, Hartford, CT and New Haven, CT.

Note that the cable multi-system operators will not be presenting the live 4K coverage to all of their markets. Markets to be served with 4K content by each live TV programming provider include: Comcast (38); YouTube TV (all 52); Verizon (15) markets; Optimum/Altice (1 – NYC) and FuboTV (3 – New York, Los Angeles and Boston).

The live Opening Ceremony and NBC Primetime Shows will be available via localized UHD simulcasts in the following markets and distribution platforms (marked with a ★).

Markets and providers carrying 4K/HDR Winter Olympics coverage. Source: NBCUniversal

According to a report on TV, Cox cable and the DirecTV direct-to-home satellite TV service will carry 4K coverage only on a delayed basis. DirecTV will offer the 4K coverage on a 24-hour-delayed basis, the report quoted a DirecTV spokesman as saying, without further explanation.

As this was posted, Dish satellite TV customers with local NBC channels owned by Tegna, meanwhile, have had their NBC local news affiliate stations blacked out in 20 markets since October due to a protracted carriage dispute. The blackout threatens coverage for Dish customers in the affected markets of both the upcoming Super Bowl and the Winter Olympics games that start Thursday.

{Update: In the following days after this posting Tegna announced that it has reached a new carriage deal with Dish Network, ending the blackout that affected 3 million Dish customers in 53 markets. The agreement restored access to Tegna’s NBC affiliate stations in time for the Super Bowl and Winter Olympics.}

Dish had not returned our queries concerning 4K Winter Olympics coverage.

The following chart lists the schedule of NBC Sports’ 4K Winter Olympics Primetime and Extended Coverage airings:

Source: NBCUniversal

Online purchases made using links provided on this site might generate a small commission for HD We thank you for your support!

By Greg Tarr

Have a question for the HD Guru? HD GURU|Email

Copyright ©2022 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.