LG announced Tuesday that it has extended support for Amazon Alexa voice control to third-party TV brands using its webOS smart TV operating system.

The popular AI voice control platform has been available in LG TVs using newer versions of webOS but now it will be coming to TV models from brands that have entered into partnerships with the South Korean manufacturer to use its smart TV OS software. Such brands include: Advance, Ayonz, Blaupunkt, Dualshine, Eko, JSW, Konka, Manta, Polaroid, RCA, Seiki, Silicon Player, Skytech, Skyworth, and Xianyou.

The more relevant brands to the U.S. consumers include Polaroid, RCA, Skyworth, Konka and Seiki. But not all of these are offering webOS models in North America or the U.S. yet, but we expect to be seeing more such models here in 2022.

For example, a Skyworth North America representative told us: “Skyworth is exclusive with Android TV [even in its OLED TVs]. We support ‘Works with Alexa’ that facilitates using a Echo device to control the Skyworth TV as a client device – volume up / down, on/off, etc.”

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LG said the firmware update enabling Alexa will roll out first in North America, beginning later this quarter, before moving on to Europe and Asia. The webOS experience on third-party TV models might not be exactly the same as on new LG TV models as LG is using webOS version 6.0 in this year’s models, while third-party licensees are given last year’s webOS 5.0 version.

In the announcement, Jung Sung-Hyun, LG Home Entertainment head of content services stated: “The addition of Amazon Alexa to the long list of webOS features will enhance the user experience and boost the value of our growing smart TV ecosystem. Bringing together the capabilities of Alexa with the convenience of webOS to third-party TVs is a win-win-win for TV brands, customers and developers.”

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By Greg Tarr

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