After showing prototypes and technology statements for the past several years LG unveiled at CES 2019 the world’s first rollable OLED TV for the home.
The LG Signature 65R9 was called “a game-changing” technology introduction bringing a futuristic form factor that allows the display’s 65-inch screen to be retracted into a supplied base like an automated projection screen when not in use.
Further, LG said the rollable OLED display offers the same picture and sound quality benefits of organic light emitting diode (OLED) technology, including deep black levels, a rich wide and accurate color gamut, and super-wide off-axis viewing angles.
The ability to roll up the screen when not in use is said to offer “infinite possibilities in designing” the perfect viewing space.
The rollable OLED TV is LG’s next evolution in ultra-thin OLED panel design, following the LG Signature “Wallpaper TV” first introduced in 2017. The new technology allows even thinner and more flexible panels “that allows the screen to roll up and roll back out when needed.”
LG said the “R” in the new LG Signature OLED TV R “is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.”
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The LG Signature OLED TV R will transform into three different viewing options – Full View, Line View and Zero View, the company said.
“Full View delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism that has become synonymous with all LG TVs. LG embeds its new AI picture and sound quality system powered by LG’s α (Alpha) 9 Gen. 2 processor and deep-learning algorithm.
Viewers can use spoken commands to control the television and network-connected smart home devices using newly added Amazon Alexa compatibility, and the support of Apple AirPlay 2 and HomeKit. With AirPlay 2, users can play videos directly from Apple smart devices, iTunes and other video apps, music or photos on the OLED TV R. Apple HomeKit will control the LG TV using the Home app or by asking Siri, LG said.
Line View allows the LG Signature OLED TV R to be partially unrolled for specific applications that don’t require the full TV screen. This can include features such as Clock mode to check the time and weather, Frame mode to display photos from a smartphone, Mood mode to create a more relaxing atmosphere and other functions including Music and Home Dashboard, LG said.
Zero View rolls away the entire screen into a supplied base. In Zero View the OLED TV R will still be able to play music and other audio content through a 4.2-channel, 100 Watt front-firing Dolby Atmos audio system that is part of the system.
Unit design includes a brushed-aluminum case, and wool speaker cover designed by Kvadrat of Denmark.
Further specs, pricing and availability timing were not immediately available.
By Greg Tarr
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