LG Electronics USA revealed Tuesday a new cross-promotional effort with game developer Ubisoft leveraging a three-part YouTube program that advocates use of 2020 LG OLED TVs while playing the latest chapter of the popular Assassin’s Creed franchise.

Timed to capitalize on the recent release of the Xbox and Sony next-generation video game consoles, the streamed promotional event, titled “Zero In,” is a collaboration between the electronics company and gaming developer to cross promote the use of some of the advanced new gaming features available from the game, new consoles and 2020 LG OLED TVs with the launch of the next chapter of Assassin’s Creed Valhalla.

The program is presented as a series of documentary-style digital shorts airing on LG’s YouTube Channel, and includes former tech journalist, actor and gaming enthusiast Olivia Munn, NFL star defensive back Richard Sherman and esports champion Artour “Arteezy” Babaey of Evil Geniuses.

The program centers on how each of the celebrities shuts down distractions from the outside world to engage an optimal flow state with total focus on “writing their own Viking saga in Assassin’s Creed Valhalla.”

LG said video shows the different tricks used by Munn, Sherman and Babaey while “zeroing in,” using the display capabilities of an LG OLED TV, which program celebrates as “a must-have to optimize your console gaming experience and performance.”

LG and the stars claim that to get the best from the new video game Assassin’s Creed Valhalla, “a player needs a TV that can handle the game’s high-end capabilities and showcase the exciting raids and breathtaking views that are vital to the Viking experience.”

According to LG, its OLED TVs, which feature many of the top gaming features of outlined in the HDMI 2.1 connectivity specifications, are optimized to present “immersive gameplay by avoiding flickering, tearing and stuttering with variable refresh rate (VRR)… with crisp details, rich colors and very deep black levels that allow you to see every intricate detail.”

LG TVs support both proprietary flavors of VRR, including NVIDIA G-SYNC and AMD FreeSync,” proportedly with low lag times, high refresh rate technology and a responsiveness of a claimed 120 frames per second.

2020 LG 4K OLED TVs


LG 65CXPUA 4K OLED TV, $2,196.99

LG 77CXPUA 4K OLED TV, $3,496.99

LG 55GXPUA Ultra-thin 4K OLED TV, $1,896.99

LG 65GXPUA Ultra-thin 4K OLED TV, $2,596.99

LG 77GXPUA Ultra-thin 4K OLED TV, $4,296.99

“The type of TV you choose is critical to the richness of your home entertainment experience. LG OLED TVs have long been celebrated for their superior and immersive picture quality and ability to deliver your favorite movies, streaming series and events the way the directors intended them to be seen,” said Peggy Ang, LG USA’s vice president of marketing. “Now, LG OLED is also gaining notoriety as the ultimate way to take your console gaming experience to the next level. But you don’t need to take our word for it,” added Ang. “The LG Zero In campaign takes you behind the scenes with three well-known and avid gamers as they experience for the first time the stunning gameplay and spectacle of Assassin’s Creed Valhalla.”

“Our partnership with LG OLED TVs perfectly captures Assassin’s Creed Valhalla’s advanced mechanics, whether it’s fighting by dual-wielding powerful weapons or leading epic raids against huge fortresses,” Jeff Dandurand, Ubisoft promotions director. “Ubisoft and LG are both committed to providing memorable entertainment experiences that enrich player’s lives.”

“Gaming has become a big part of my routine during quarantine, it provides me with a way to distract myself, let go and escape into a fantasy world,” stated Olivia Munn. “As a casual gamer for years, I’ve played on my fair share of TVs. When I turned on my LG OLED TV, I was immediately enveloped into a world of stunning colors and lifelike gameplay performance. I can’t imagine ever playing without it now.”

The three-part YouTube program is available starting off today with Olivia’s journey and new ones to follow, on LG.com and LG’s YouTube Channel.

Assassin’s Creed Valhalla is available now for playback on Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4, Stadia, and PC.

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By Greg Tarr

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