LG To Feature VR, AR Presentations At CES 2022 Booth
In a recent announcement that flew under our radar, LG Electronics announced Nov. 30th that due to travel complications arising out of the on-going COVID-19 pandemic, its employees and most of its products will not be physically present at CES 2022 next month, and instead the company has developed new augmented reality (AR) systems for product presentations to engage audiences on self-directed tours of the LG booth.
“In January 2022, at its traditional location – the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center – LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality,” the company announced in a statement issued Nov. 30, 2021. “Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products.”
LG said visitors will take a self-guided tour using QR codes while self-navigating through the physical experience. Visitors will be able to virtually interact with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR technology.
“Other kiosks will feature immersive virtual reality (VR) digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience,” the statement said.
LG reminded that it has again been named official CES technology partner for the press rooms and member lounges, which will feature LG OLED TVs.
“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” said Karen Chupka, executive vice president of CES at the Consumer Technology Association, the organizer of CES. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audiences joining CES digitally from across the globe will be able to experience the same ground- breaking tech, through LG’s digital activation.”
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By Greg Tarr
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