LG Switching To A “One Price” On-Line Policy for HDTV, Blu-ray Players and More
LG will be instituting a “UPP” (Unilateral Pricing Policy) program that will end discounting on its mid to high-end LED LCD and plasma HDTV models, Blu-ray players, home theater systems and iPod docks. This move follows the implementation of a UPP by Samsung and Sony. The LG program has a major difference: Unlike competitor’s UPP policies which cover both online and brick and mortar dealers, LGs program only affects on-line sales, tilting the playing field in favor of Best Buy and other stores against online dealers like Amazon.
We have obtained the list of models and details of the program you won’t find anywhere else. Click through to learn which are affected and how you can get the best deals.
Since Sony and Samsung instituted their respective UPP programs, you can only obtain a discount price when these TV makers offers dealer incentives such as “instant rebates” on affected model series (HD Guru publishes the best deals several times a month).
Beginning on Oct 1, 2012 LG’s on-line authorized dealers will be prohibited from offering affected models at prices below the UPP price. Violations range from a warning letter, to a temporary halt of shipments of the discounted model, to a permanent halt of shipments of the UPP model that were offered for sale or sold below UPP price.
The HDTVs and Blu-ray players, Sound Bars, home theater systems and iPod docks that fall under the program are as follows:
LED LCD HDTV
Home Theater Systems
ND5520, ND 8520
What You Can Do To Get The Best Price
If the UPP pricing established by Samsung and Sony are an indication, you may expect LG affected model prices to rise. Currently many of the these LG models are at some of the lowest prices of the year with discounts up to 50% off retail. Check out the latest weekly specials here. If you are considering a new LG HDTV now is a good time buy.
After September 30th, you will need to compare the brick and mortar store price against the online price. We expect many retailers to raise prices up to the UPP price levels. However, you can haggle with many brick and mortar TV sellers. To learn how to get the best deal, read our Getting the best HDTV price article.
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