Competitors LG Electronics and Samsung Electronics recently announced significant expansions to their smart TV content services available through their own TVs and those of some third-party partners.

In the case of LG, the company revealed last week that the Apple TV+ app, Apple Music, AirPlay and HomeKit are now available through its the webOS Hub in more than 100 countries, bringing access to a range of Apple-delivered content as well as some additional smart TV functionality.

In the case of Samsung, the free-ad-supported TV (FAST) and video-on-demand (VoD) streaming service Smart TV Plus, which is available through TVs running the Tizen OS platform and others, recently expanded its U.S. channel slate for 2023.

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First, LG’s webOS Hub, which is part of LG’s smart TV OS platform available on LG-brand TVs as well as on the TVs of various third party partner brands, as now added access through webOS-enabled TVs in more countries various services and features from Apple/iOS platforms. This will bring Apple-users more features versatile smart TV experiences, including more entertainment content choices.

“By offering a greater range of customization options to Smart TV manufacturers and giving more convenience and choice of content to customers, 10 times as many brands are now available on webOS Hub than in early 2021, with LG now working with 200 partners in total including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai,” LG’s statement said.

LG said the additions will help the company further deliver “streamlined content viewing experiences for millions of people around the globe.”

Apple TV+ is the premium streaming content service offering access to movies and TV series, including Apple Originals. It can now be accessed directly via the webOS Hub Home Screen.

In addition, users can subscribe to popular third-party streaming subscription services on the Apple TV app, as well as explore over 100,000 films and shows to buy or rent.

Apple Music subscribers also can now use the webOS Hub screen to enjoy their own personal Apple Music libraries, as well as ad-free library of more than 100 million songs, 30,000 playlists, 4K music videos and Apple Music Radio, which stream hits and classics of all music genres.

Through the addition of AirPlay compatibility, webOS Hub users can stream movies, music, games, and photos to their smart TV right from an iPhone, iPad, or Mac.

In addition, webOS Hub-powered TVs will also now have access to Apple Home functionality, giving users the ability to control of their TV in the Apple Home app or by using Siri through Apple HomeKit technology.

Meanwhile, Samsung reveals that its Samsung TV Plus streaming content services app recently added a number of new channels including “The Biggest Loser” channel. This joins more than 250 premium channels of news, sports and entertainment available for free across the U.S. on Samsung Smart devices.

“The Biggest Loser,” is a popular TV series that focuses on contestants competing to lose weight and win a cash prize as they take steps to improve the physical and mental health.

The Samsung TV Plus app is available on 2016-2022 Samsung smart TVs and the mobile app available on all galaxy devices.

Additionally, Samsung TV Plus is adding a variety of films, series and FAST channels including AMC Networks’ “The Walking Dead Season 7.” This will enable new fans to start to enjoy the popular series while allowing past fans to catchup on episodes they might have missed the first time through.

In other additions, Dick Wolf’s series FBI launches on ION. This drama deals with the inner workings of the New York office of the Federal Bureau of Investigation.

Samsung TV Plus also adds a curated selection of classic movies, series and specials from the Hallmark library, including the popular Hallmark Hall of Fame films. New films are rotating in monthly including “Blind Spot,” “Decoration Day Foxfire,” “Grace and Glorie,” “The Love Letter” and “The Piano Lesson.”

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By Greg Tarr

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