LG Electronics introduced Thursday night the webOS 6.0 smart TV platform for 2021 OLED, LG QNED Mini LED, NanoCell and UHD smart TVs.

The platform will continue to leverage LG’s Magic Remote while bringing more enjoyable and intuitive content discovery experiences, the company said. More TV series and model specifics will be announced at the LG 2020 virtual CES press conference Monday morning, but LG couldn’t wait to reveal the webOS platform upgrades that will drive them.

The company said has upgraded the LG ThinQ AI in webOS 6.0 to support new voice commands for both Google Assistant and Amazon Alexa, to make it easier to control TV operation, and search for content across streaming services and broadcast TV channels.

LG has updated the webOS home screen redesign for enhanced usability, while providing faster access to frequently used apps. The content discovery process is also streamlined with the ability to receive recommendations based on the user’s preferences and viewing history, the company said.

To show recommended content and related information at one glance, the new home is displayed full-screen as a central hub for settings and the greater webOS ecosystem.

LG’s new Magic Remote used to operate the platform offers simpler controls when using voice recognition with multi-AI offerings of LG ThinQ, Amazon Alexa or Google Assistant.

The new remote design is simplier to hold and use, adding user-friendly features including fast connections between the TV and other devices and hot keys for accessing popular content providers such as Netflix, Amazon Prime Video and Disney+.

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Magic Tap, a one-touch Near Field Communication (NFC) function on the Magic Remote, almost instant access the user experience. Users need to only touch a compatible NFC-enabled smartphone to the remote to share content from phones to the TV and vice versa. Users can also access content stored in mobile phones on LG TVs while continuing to use other smartphone apps and functions.

With the AI technology powered TV voice control and Magic Remote, viewers can access info with spoken commands. Magic Explorer, an enhanced version of LG’s Magic Link, can deliver informative content related to what’s showing on screen so viewers can learn more about the actors, locations and other items of interest in the movies and shows they’re watching.

The content dependent feature can also deliver an easy and friendly shopping experience for products appearing across select broadcast channels and LG TV services including Live TV, Gallery, Settings and TV Guide by changing the color of the cursor whenever Magic Explorer has information to share.

A new Next Picks feature can analyze viewers’ preferences to discover more content options. Using viewing history data, Next Picks can recommend two live programs from broadcast or set-top box offerings as well as one VOD title or app saving time finding what to watch, LG said.

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By Greg Tarr

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