LG Electronics’ headquarters in South Korea has quietly started making its rollable OLED TV — the 2021 OLED R — available to well-heeled customers around the world — including the United States.

The company is now providing the name and contact information for LG sales representatives from various regional territories to whom interested parties can reach out to arrange acquiring one of the much-hyped futuristic displays.

Not advertised on the OLED R Web page are key details like price and installation arrangements. Presumably this will be handled by the contact representative. The television has been available since last year in LG’s domestic market at prices in the $100,000 range. (You can start checking under your sofa cushions for lost change now).

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Not surprisingly, local Korean reports said only a handful of units of the company’s highly promoted signature flagship technology have been sold so far — nearly three years after its unveiling at CES 2019.

When it was formally unveiled, the LG Signature OLED R TV was shown in its various transformational screen positions, providing different viewing options – Full View, Line View and Zero View — depending on the desired application.

Viewers can use spoken commands to control the television and network-connected smart home devices using various AI voice-control platforms including Amazon Alexa, Google Assistan and Apple Siri with AirPlay 2 and HomeKit. Apple HomeKit will control the LG TV using the Home app or by asking Siri.

Line View allows the LG Signature OLED TV R to be partially unrolled for specific applications that don’t require the full TV screen. This can include features such as Clock mode to check the time and weather, Frame mode to display photos from a smartphone, Mood mode to create a more relaxing atmosphere and other functions including Music and Home Dashboard navigation.

Zero View rolls down the entire screen into a supplied base. In Zero View the OLED TV R will still be able to play music and other audio content through an internal multi-channel Dolby Atmos audio system.

We reached out to representatives at LG Electronics USA for further information on marketing plans and received no answers to our questions about distribution, pricing and regionally-specific feature sets, if any. (Apparently it’s a secret club and we weren’t invited.)

LG apparently wants customers to inquire directly. In case you’ve got an armored truck burning a hole in your pocket, you can reach out to [email protected], 1-612-248-7659 for the U.S. sales contact.

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By Greg Tarr

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