LG, Prime Video Begin Automatic Filmmaker Mode Switching
LG said Thursday that it has begun rolling out a firmware update bringing automatic switching for Filmmaker Mode playing supported Prime Video movies on all LG 2020 and 2021 4K and 8K UHD TV models.
Filmmaker Mode is a group of picture adjustment presets that help the television model present the picture the way the content creators intended in the best way possible. It was developed through the Ultra HD Alliance in association with the Hollywood creative community, consumer electronics manufacturers and content distributors.
LG said the update will be arriving starting this week to all LG 2020 and 2021 4K and 8K UHD Smart TV customers around the world.
Filmmaker Mode first appeared in LG TVs in 2019 and was “designed to preserve the visual intent of the content creator, bringing the home viewing experience as close as possible to that of an actual theatrical release.”
Filmmaker Mode is also offered by other TV brands, but this is the first announced implementation of the automatic switching aspect. Presumably other brands will be adding this feature as well, but no other announcements had been made as this was posted.
Originally launched as a manually selected picture mode, Filmmaker Mode makes a number of key picture adjustments, such as switching off motion smoothing circuitry that especially upsets many Hollywood directors for making their images appear like overly sharp and unnatural video recordings rather than images that look like theatrically projected film.
LG explained that a new “automatic” switching enhancement enabled by the pushed firmware update download, will be triggered in supported Prime Video movies and original programs by an embedded Filmmaker Mode signal. When this is enabled by the TV owner, the FMM signal will be recognized and activated upon detection by 4K and 8K UHD LG TV models running webOS 5.0 and webOS 6.0, LG said.
“This ability for compatible TVs to detect and adjust settings to Filmmaker Mode without the need for the viewer to change the setting manually is an industry first and paves the way for future TVs to better support streaming services without imposing additional steps on viewers,” the company statement said.
LG further explained that while picture processing features such as motion smoothing and image sharpening are ideal for most forms of content including sports and TV shows, they can sometimes make feature films look a little too smooth and overly processed.
The mode also maintains the film’s original aspect ratio, colors and frame rate for a more authentic experience.
Viewers should soon start seeing the specially enabled Prime Video content showing the deepest blacks, most enhanced contrast and vibrant colors possible from the particular LG TV model, according to the statement.
Filmmaker Mode encoded content will include such Amazon Originals as The Marvelous Mrs. Maisel, The Boys, The Tomorrow War and the upcoming series The Wheel of Time premiering November 19, among others.
LG provides one-click access to the Prime Video app via a hot key on LG’s Magic Remote on most supporting TVs.
LG explained that separately, many of its best OLED and QNED sets also include the latest Dolby Vision IQ HDR feature that can automatically tweak brightness and contrast picture settings based on content genre and ambient light conditions.
Further, LG pointed out that its TVs include support for Dolby Atmos spatial surround and can tweak output for the most immersive listening experiences from the content being viewed up to the capabilities of the associated audio system or internal speakers.
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By Greg Tarr
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