LG used a gala presentation at Dallas, Texas high-end custom appliance/electronics retailer Starpower during CEDIA Expo 2022 this week to show off several new design-focused TV models highlighted by the LG OLED Flex, which the company calls “the world’s first bendable TV.”

The elaborate presentation at the spacious retail location included a mini-concert by singer John Legend and appearances by a pair of local NFL player legends (Daryl “Moose” Johnson and Tony Dorsett) to usher in a number of LG’s 2022 fashion-oriented TV pieces.

One of the standouts was LG’s OLED Flex (LS3), which will be available this month at a $2,999 suggested retail price. It is a 42-inch “4K TV” (by nature of internal ATSC 1.0 tuners) with a “bendable” OLED screen that can be adjusted into a variety of flat to curved-screen configurations from a standard flat surface to a screen intended to wrap around the user’s field of vision for greater immersion when seated up close for gaming and other experiences.

The Flex is equipped with most of the LG C2 4K OLED series feature specs including full complement of the company’s supporting HDR profiles, 4 HDMI 2.1 ports with advanced gaming support, webOS smart TV app platform and built-in tuning. The set is intended to satisfy both videophile-level TV viewers and hard-core gamers.

The company also demonstrated several “lifestyle” TV series including the LG OLED Posé TV (LX1) series with 48-inch and 55-inch models, both of which have 4K OLED Evo panels packaged in sophisticated contemporary high-end all-white cabinet styling including matching floor stands. The 55-inch LG OLED Posé (55LX1QPUA) is available now at a $1,999 suggested retail, and the 48-inch (48LX1QPUA) will be available in November with a suggested retail price of $1,699.

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The company also showed the previously announced LG Easel from the “Objet Collection” — a 65-inch 4K OLED Evo model featuring an all-white design with a motorized elevating fabric covered speaker base that rises up to cover the screen when not in use for TV viewing and lowers into place to support video content.

A third “lifestyle” offering is called the LG StanbyME (27ART10) — a 27-inch LED-LCD with an attached stand and rear cover clad in a textured fabric with Pure Beige color. The display supports Mobile Screen Mirroring from Android and iOS smartphones and NFC, and includes a removable cradle to help viewers place a phone on top of StanbyME to create a fast way to make video calls. The display has a rechargeable power source and light-weight design enabling it to be easily moved from room to room. The LG StanbyME screen can be swiveled, tilted and rotated into landscape and portrait orientations.

“The height can be adjusted allowing the viewer to customize the position according to the usage scenario, ensuring optimal comfort when lying in bed, cooking in the kitchen or lounging on the living room sofa,” LG said.

The LG StanbyME Lifestyle Screen will be available in October for a $999 suggested retail.

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By Greg Tarr

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