LG Electronics announced today its first-ever Direct View LED (DVLED) display product series designed for very high-end residential installations.

The LG DVLED Extreme Home Cinema, which was teased by LG in a virtual pre-show overview for the recent CEDIA Expo, is billed as “LG’s foray into the super-luxury residential display segment.” It is the company’s answer to custom wall-sized direct LED or “Micro LED” displays from Samsung’s The Wall products and Sony’s Crystal LED ultra-large, scalable displays.

The design is said to combine the company’s expertise as a premium consumer electronics developer with “deep expertise as an innovator of DVLED technologies.”

LG DVLED Extreme Home Cinema technology uses 2 million to 33 million individual diodes (depending on resolution) for high brightness, years of residential lifespan, wide viewing angles and a wide color gamut “even in rooms with lots of windows and high ambient light,” the company said.

Unlike “LED TVs” that are actually LCD TVs backlit with LEDs, Direct-View LED technology produces an entirely different viewing experience. The company explained that Direct View LED technology images result directly from LED diodes/pixels that deliver a high contrast ratio and high brightness for vivid and realistic images.

The LG DVLED Extreme Home Cinema displays will be configured to a 16:9 aspect ratio in sizes ranging from 81 inches to 325 inches diagonally. And “Ultra Stretch video wall-style installations” can achieve a seamless 32:9 display, which LG said is “ideal for windowing multiple video sources such as live sports.”

Resolution levels include 2K up to 8K.

For 2K applications, LG’s direct-view fine-pitch LEDs come in four size configurations.

LG’s 4K fine-pitch DVLED home cinema displays are also available in four different size and format choices.

“Choose from displays that blend seamlessly into almost any environment or advanced 1.2mm pixel pitch displays that feature a 3rd Generation 4-in-1 LED Surface Mount Design [or] LG’s 0.9mm pixel pitch displays with Deep Black Technology and an impressive 150,000:1 contrast ratio,” LG said.

8K resolution is available from a massive 325-inch installation.

In addition, for Ultra Stretch video walls, LG offers Dual2K formats that provide a seamless, double-wide viewing experience, with screens measuring up to 196 inches.

LG said the DVLED Extreme Home Cinema displays are being made available exclusively through the company’s new custom-installation dealer program, and cannot be purchased at stores.

To better assist installers and installation flexibility, LG said it is packaging more than 30 DVLED Extreme Home Cinema Displays ranging in sizes and resolution levels.

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For dealers, the new DVLED Extreme Home Cinema Displays will be supported with a new custom program valued at $30,000 and providing integrator training and customer support assistance; on-site help from an LG field engineer during installation; twice-yearly LG on site visit “health checks” for three years; LG Connected Care software subscription allowing the integrator to remotely monitor their customer’s system performance; and a five-year limited warranty on every display.

The packaged support benefits apply only to LG DVLED Extreme Home Cinema models, and not to separate all-in-one DVLED Home Cinema models that are pre-built and packaged, the company said.

The high-end nature of the product is even reflected in the shipping procedure, which uses LG-branded flight cases instead of boxes or wood crates, protecting the materials until delivery, and providing organization of the delivered items.

LG’s webOS technology allows storing artwork digitally on the display without the need of WiFi, and DVLED Extreme Home Cinema Displays can interface with webOS-compatible content management systems to enable multi-window viewing.

“This truly is the supercar of home display technologies, offering hand-constructed quality and performance that appeals to those with luxury lifestyles who want something that is not only immersive, but also highly exclusive,” said Dan Smith, LG Electronics USA DVLED displays VP. “LG DVLED Extreme Home Cinema Display technology is rated to last 100,000 hours before reaching half-life, meaning that it could deliver stunning visuals for over 10 years.”

LG said the full line of LG DVLED Extreme Home Cinema Displays is now available for order.

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By Greg Tarr

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