LG Electronics revealed Tuesday pricing and availability of 2023 8K and 4K OLED TV series including the top-of-the-line high-bright OLED evo G3 Gallery Series models and OLED evo C3 models.
LG said the evo G3 and evo C3 lines will be available for pre-order on LG.com starting March 6th for shipments in late March, when the products will appear at authorized LG retailers.
Availability on other models and series will be announced later.
This year’s models will all feature the latest edition of LG’s webOS 23 smart TV OS with more smart features, and access to a continually expanding app library and streaming services.
LG webOS 2023 smart LCD and OLED TVs will support various experiences along with an improved overall home screen.
“This is based on consumer feedback as well showing last year’s smart TV OS made it difficult to find all the content, due to all the scrolling required to get to the bottom of the page,” said David Park, LG senior product marketing manager. “So for next year, we’re updating the home screen. It will only have two pages, the first main page with the row of apps, and then the second page will offer your recommended content.”
The new layout now aggregates all the recommendations through different tabs, removing the laundry list of content recommendations by letting users click on a specific tab, whether it’s Netflix, YouTube or another app, to find the content that’s recommended for the viewer from each content service.
Also this year, LG offers a feature called “My Profile,” which allows the user to create up to 10 unique user profiles, each with its their own content recommendations.
Users will be able to add images or avatars to personalize their profiles, while so-called Quick Cards will serve as category folders that pre-populate with the apps and experiences that are available for personalization using various topics and genres on webOS.
For example, one these Quick Cards include home office, with a variety of popular Google home office apps like Google Drive, Gmail, the Google Chrome browser, etc.
Another new feature is called Remote PC that allows people working from home to log into their remote office. Users can then wirelessly connect to the LG TV a Bluetooth keyboard and mouse to work from a very large screen.
Gaming enthusiasts will find the 2023 LG webOS 2023 TVs provides access to popular cloud gaming partner services such as the Twitch streaming app and Music.
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This year, LG is introducing in the G3 series a new partially hardware-based light control architecture and “Brightness Booster Max” algorithm to achieve up to 70% boost in peak brightness from models 55- through 77-inches in size and 30% brighter in the very large 83- screen size.
The G3 series models maintain a slim “Zero Gap” Design for wall mounting, and both the G3 and C3 models are constructed of lighter weight composite fiber materials this year.
LG continues to equip all models but the B3 OLED series (which has 2 HDMI 2.1 ports) with 4 HDMI 2.1 ports, supporting advanced gaming and sound features including: 4K/120 fps, ALLM, VRR, Dolby Vision (up to 4K/120 fps), Quick Media Switching – VRR (HDMI 2.1a), AMD FreeSync Premium and Nvidia G-Sync Compatibility.
LG has been using its OLED technology to introduce models with unusual artistic styling designs, including the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex.
Among the newest introductions are the LG SIGNATURE OLED M, a 97-inch OLED TV with Zero Connect technology enabling wireless transmission of video and audio, and OLED T, a transparent OLED TV that redefines spatial integration and the user experience.
The company is offering powerful new features and capabilities across its lineup.
LG said that in developing the new OLED line it focused on providing “not only the best picture and sound, but also the sense of immersion into reality, so you feel like being there.” LG dubs this experience “Alpha Reality,” centered around its new more powerful Alpha 9 Gen 6 processor.
LG video processing technologies are part of a suite of enhancements it calls “AI Picture Pro.” This includes LG’s “AI Super Upscaling” that not only upscales lower resolution content, it increases sharpness as well.
The AI processing is able to tell the difference between the film grain that’s intentionally added versus unwanted noise. And so the processor can determine that, remove the unwanted noise and bring extra clarity and sharpness to the image.
Another Alpha Reality system, called “OLED Dynamic Tone Mapping Pro,” has been upgraded this year to enable LG OLED TVs to break up the screen into 20,000 individual blocks of dynamic tone mapping, from 5,000 blocks last year.
On top of this “Object Enhancer HDR Expression” will embellish the image to better differentiate between objects in the foreground and background to produce a more immersive 3D effect.
This AI technology can identify what the main object is on the screen to add additional detail, highlights, and depth effects to bring a deeper sense of reality to the viewer, Park said.
The new Gen 6 A9 processor 4K and 8K OLED models will also run new AI-based sound processing technologies, and a package of the latest advanced gaming features.
The “AI SoundPro” processing package brings a suite of sound enhancement tools including “AI Clear Sound” that is very similar to the AI sound calibration on LG’s sound bars.
This year, supporting LG TVs can determine and analyze sound quality of the room environment and output sound enhanced for the best reproduction in the listening space, to ensure an ultra clear and immersive sound experience, Park said.
An Auto Balance Control this year is used to improve the quality of sound listened to at lower volume levels to adjust for the right amount of bass. With this the dialog will always be clearly understandable, without completely eliminating the bass from the sound track. The feature analyzes the content to better match the sound balance for all frequencies.
Another feature this year called “Wow Orchestra” works with LG soundbars to create synergy in sound between LG TVs and LG Soundbars. This syncs the speakers available in both the TV and the soundbar for one integrated sound field.
This can be used to reduce lip sync issues, reduce distortion, produce clearer diaolg and create truly immersive surround sound experiences.
Suggested retail pricing, availability and model numbers for LG’s 2023 OLED TVs and monitors follow:
2023 LG OLED 4K TVs
G3 “Gallery Edition” (OLED evo)
OLED83G3PUA
83-inch class (82.7 inches diagonal)
$6,499
Available March 2023
OLED77G3PUA
77-inch class (76.7 inches diagonal)
$4,499
Available March 2023
OLED65G3PUA
65-inch class (64.5 inches diagonal)
$3,299
Available March 2023
OLED55G3PUA
55-inch class (54.6 inches diagonal)
$2,499
Available March 2023
G2 2022 “Gallery Edition” (OLED evo)
OLED97G2PUA
97-inch class
$24,999
Available Now
B3 Series
OLED77B3PUA
77-inch class (76.7 inches diagonal)
$3,299
Available April 2023
OLED65B3PUA
65-inch class (64.5 inches diagonal)
$2,399
Available April 2023
OLED55B3PUA
55-inch class (54.6 inches diagonal)
$1,699
Available April 2023
LG SIGNATURE OLED R “Rollable” (carry-over model)
OLED65R1PUA
65-inch class (64.5 inches diagonal)
$100,000
Available Now
C3 Series (OLED evo)
OLED83C3PUA
83-inch class (82.7 inches diagonal)
$5,299
Available March 2023
OLED77C3PUA
77-inch class (76.7 inches diagonal)
$3,499
Available March 2023
OLED65C3PUA
65-inch class (64.5 inches diagonal)
$2,499
Available March 2023
OLED55C3PUA
55-inch class (54.6 inches diagonal)
$1,799
Available March 2023
OLED48C3PUA
48-inch class (47.5 inches diagonal)
$1,399
Available March 2023
OLED42C3PUA
42-inch class (42.1 inches diagonal)
$1,299
Available March 2023
LG OLED Lifestyle TVs (previously introduced)
LG OLED Posé (55LX1QPUA)
55-inch class (54.6 inches diagonal)
$1,999
Available Now
LG OLED Posé (48LX1QPUA)
48-inch class (47.5 inches diagonal)
$1,699
Available Now
LG OLED Flex (42LX3QPUA)
42-inch class (42.1 inches diagonal)
$2,499
Available Now
2022 LG OLED 8K TVs (previously introduced)
OLED88Z2PUA
88-inch class (87.6 inches diagonal)
$24,999
Available Now
OLED77Z2PUA
77-inch class (76.7 inches diagonal)
$9,999
Available Now
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By Greg Tarr
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