LG, Dolby Install LED Cinema Screen Theater With Atmos In Taiwan
LG Electronics opened in Taiwan “the world’s first” movie theater equipped with its LG LED Cinema Display technology integrated with an IMS3000 Dolby cinema server delivering Dolby Atmos object-based surround sound.
The theater opening was the result of a collaboration between LG, Dolby and Taiwan’s Showtime Cinemas theater chain. The new installation was said to be the first in the market to completely replace projection with LG’s LED technology.
LG and Dolby worked to integrate Dolby’s Integrated Media Server (IMS3000) with LG’s LED Cinema Display. The Dolby IMS3000 is said to present full Dolby Atmos with a wide sound stage and object-oriented surround effects corresponding to the movement and position of objects on the screen.
As it does in the home theater space, LG said the combination of Dolby Atmos with its display technology delivers lifelike images and immersive sound to enhance the larger-than-life experience of seeing movies in a theater.
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At screen measures 14 meters (46 feet) wide and seven meters (23 feet) high. LG said the LED Cinema screen produces finely-detailed 4K images from edge to edge without any distortion, surpassing those of conventional digital projectors. The technology is also said to present excellent screen uniformity, has a wide horizontal and vertical viewing angle of 120-degrees each, and 12-bit color depth.
LG said it’s technology has the ability to control brightness at the individual pixel level to produce a superior contrast ratio and accurate color reproduction, conforming to the highest standards for picture performance and content security established by the Digital Cinema Initiatives (DCI) certification, including a DCI-P3 wide color gamut.
Specs include the following:
- Pixel Pitch: 3.3 mm (90,000 per SQM density)
- Screen Ratio: 4,096 x 2,160 (DCI-compliant)
- Brightness: 48 cd/m² (DCI-compliant / Minimum)
- Contrast Ratio: 4,000 : 1 (Minimum)
- Frame rates from 24-60 Hz
The LG LED Cinema is listed with 100,000 hours (16-hours/7 days per week) of life expectancy and is said to save time and cost of maintenance, eliminating the need for frequent lamp replacements in bulb-based projectors.
“Our intent is to elevate the movie-going experience beyond what consumers have become accustomed to,” stated Paik Ki-mun, head of the Information Display business unit of LG Electronics Business Solutions Company. “We’re confident that the advanced technologies behind LG LED Cinema Display and Dolby solutions will grow our share of the growing LED cinema market.”
“We are excited about our collaboration with LG Electronics to bring our combined expertise to movie goers in Taiwan,” said Jed Harmsen, vice president of Cinema & Content Solutions at Dolby Laboratories, Inc. “With the lifelike images created by LG’s LED Cinema Display and the immersive audio delivered by Dolby Atmos, moviegoers will be able to enjoy an elevated and thoroughly captivating cinematic experience.”
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By Greg Tarr
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