LG Display this week revealed the winners of an OLED design competition originally launched in November 2020.

The competition, called OLED GO!, was developed by LG Display in consort with UK design house Dezeen.

The contest sought to find new OLED-based display designs that could address some of the “pain points” and desires expressed by LG’s customers with regard to the ultra-thin, ultra-light and even rollable characteristics the technology affords OLED TV and monitor models.

The contest fielded proposals from 220 design experts from 50 countries. Of those, LG Display selected five finalists, whose ideas best represented the creative design possibilities for future OLED displays.

The winning entry, entitled “Scroll,” (pictured at top) featured a wall shelf-shaped display with a transparent OLED panel. The design tapped the thin panel and transparent characteristics afforded new OLED panel technology by combining an OLED panel attached to a wall with a lower section designed as a wide hanging shelf. The use of a transparent OLED screen allowed the panel to blend into the surrounding wall while presenting an overall appearance that fits into the look of a room’s interior.

LG Display design finalized “Signal”

The second-place winner, called “Signal,” featured a design that makes the TV transform into a stand mood lamp when folded in half, and a monitor when unfolded. The concept drew from LG Display’s foldable OLED technology advancement that enables some OLED panels to bend, saving space when the display is not in use for viewing.

LG Design Finalist “Console”

A third design finalist, entitled “Flag.R,” let users see a desired screen aspect ratio by pulling a rollable OLED display from side to side. Another finalist, called “Console” used a table concept that arches over the viewer’s bed so that they can watch TV before bedtime. In addition, an entry called “Trollie” features a display that can be wheeled around as a home workout display. It can be moved around and adjusted according to the user’s desired height.

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LG Display said the award-winning designs will be considered for commercialization once their market potential has been reviewed by LG Display engineers and designers.

“Based on the unprecedented scalability of OLED, LG Display is continuing to push OLED into the mainstream through its strategy of open innovation,” stated Dr. Chang-ho Oh, Executive Vice President & Head of the TV Business Unit at LG Display.

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By Greg Tarr

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