LG Begins Global Rollout Of 48″ CX Series 4K OLED TV
LG Electronics announced Wednesday the global rollout out of its new 48-inch screen size in the 2020 CX Series 4K OLED TV lineup.
The set will be available today in areas of Europe and Asia, before rolling out in North America and other regions shortly thereafter.
At 48 inches, the LG OLED48CXPUA ($1,500 suggested retail) is the smallest yet introduced for the U.S. in the company’s WRGB OLED technology.
First unveiled at CES 2020 in January, the model was envisioned appealing to video gaming enthusiasts who would like a display they can position on a desktop, allowing them to sit up close to the screen for lean-forward gaming action.
As a mid-size TV, the 48–inch OLED will also fit more easily into more restricted living spaces, including some furniture, without limiting the excellent picture and sound performance afforded by OLED technology and LG’s excellent a9 Gen 3 processor that drives a host of AI picture and sound processing systems. (See our review of the 65-inch CX models with the same feature capabilities).
The LG 4K Ultra HD OLED 48CX, is positioned as a screen size option along side, 55-, 65- and 77-inch models in the CX assortment.
LG said that the tighter pixel density of 4K (3840 x 2160) resolution of a 48-inch screen size will provide next-level viewing experiences for mid-size screens.
The CX series OLED sets also afford a host of gaming features including support for NVIDIA G-SYNC that removes frame tearing when connected to PCs running certain NVIDIA graphics cards. LG’s self-emissive OLED technology also has low input lag and ultra-fast response time for competitive game play speeds without flicker or stuttering common to most displays.
Like other CX OLED TV models, the 48CX supports several high dynamic range (HDR) profiles including: HDR10, Dolby Vision and HLG at up to 120 fps for 4K UHD content. The series also supports other advanced HDMI specifications such as auto low latency mode (ALLM), enhanced audio return channel (eARC) and variable refresh rate (VRR). LG’s 2020 OLED TVs support HDMI VRR, making them compatible with a wide variety of gaming devices such as graphics cards and consoles, the company added.
Also included in 2020 LG OLED TVs is HDR Gaming Interest Group’s (HGiG) HDR gaming profile, that assures a consistently excellent level of graphics when playing HDR games via consoles on their LG TVs.
Other features in the line include: Dolby Atmos and LG’s deep learning-based AI Acoustic Tuning, which understands the acoustic environment and adjusts the sound for greater accuracy. The TV is also BT Surround ready, enabling two LG Bluetooth speakers to be connected simultaneously, up-mixing 2.0 channel sound to virtual 4.0 surround sound for more immersion in favorite games.
“LG is again pushing the innovation envelope by bringing the ultimate picture to a TV screen size that is much more approachable,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Now even more consumers will be able to experience the superior performance of LG OLED TVs, considered to be the most advanced gaming TV on the market today.”
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By Greg Tarr
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