LG electronics formally released U.S. pricing on 2020 television models, including its new 48-inch 4K OLED price leader, that will ring in with a $1,500 unilateral pricing policy (UPP) tag.

Many of this year’s OLED and NanoCell 4K and 8K TVs again include support for a host of popular HDMI 2.1 features (e.g. eARC, ALLM, etc.), will include the new Filmmaker Mode that can be triggered to automatically adjust picture settings in accordance with the wishes of content creators, and a few at the higher end of the range will add NextGen TV (ATSC 3.0) over-the-air tuning for the first time.

“Six 2020 LG OLED models have also earned the NexTGen TV logo from the Consumer Technology Association. NexTGen TV powered by ATSC 3.0 unlocks new features, additional content and provides more control and personalization for broadcast viewers,” LG announced. “The six models earning the NexTGen TV logo are the 55-, 65- and 77-inch class GX Gallery Series 4K Ultra HD models, the 65-inch class WX Wallpaper 4K model and 77- and 88-inch class ZX Real 8K models.”

Most of LG’s 2020 OLED TVs (not the entry BX models) will also include the company’s next-gen Alpha 9 Gen 3 video processor for advanced picture and sound processing as well as support for Dolby Vision IQ, HGiG Mode for advanced gaming, and version 5 of the company’s webOS smart TV platform.

LG said most of its 2020 OLED TVs will start shipping between March and May 2020, depending on the series and model, with the new 48-inch screen size in the CX series and the 65-inch WX wallpaper-thin model slated for June.

All 2020 LG OLED and NanoCell TVs will continue to support built-in Dolby Atmos decoding and Dolby Vision high dynamic range (HDR). However, LG is dropping support Advanced HDR by Technicolor this year. The line will also support the HDR10 and HLG HDR profiles. All OLED models will also continue to support WiSA-based wireless speaker connectivity, and will also connect to certain Bluetooth speakers for a quick-and-dirty surround set up.

Artificial Intelligence (AI) is also a big part of the 2020 lineup. Several of LG’s new TV features will be empowered by AI as a continuation of what the company delivered in 2019, with AI Picture and Sound enhancement circuitry.

In 2020, step-up models with AI Picture will extend sharpness and color reproduction capabilities using the A9 Gen 3 processor to differentiate between different types of on-screen objects, such as faces and text boxes, for example, to deliver more detailed processing. The system will also automatically detect what kind of content is being watched and adjust how to best present it on screen to get the best picture for sports, movies etc.

AI Sound Enhancement this year also offers optimization based on content. The system isolates vocals and enhances dialog; presents virtual-5.1 channel surround sound up mixing and expands the sound field for a richer and wider experience without the need of extra speakers.

LG will continue to employ its ThinQ AI platform in better models, maintaining an “open” development status to work with multiple IoT brands and platforms for smart home device control and interoperation.

This year, the AI voice control platform improves effectiveness in understanding natural language in voice commands to control IoT-type smart devices. LG will continue to offer built-in access to HomeKit, Amazon Alexa, Google Assistant technologies, giving users the ability to work with any of the three or a combination of them.

This year, LG is building far-field mics for “Hands-Free voice control” into select step-up TV models. This will be defeatable for those concerned with privacy issues, LG said. When activated, the Hands-Free system will be triggered by the phrase “Hi LG.” This will appear in select premium series of 8K NanoCell and some of OLED models.

Content searches can be performed with the new Hands-Free voice control option via Google Assistant, Alexa and AirPlay 2, which are all built in.

LG continues to offer its popular “Home Dashboard” offering viewers faster access desired content, easier source switching using pre-scripted routines and added capabilities, LG said.

For the U.S. market, certain LG TVs will added a new Who, Where or What? feature. This will supply information about images on the screen covering a range of items and subjects. The function will freeze the screen when desired to provide information, for example, on an actress’s dress and where to get it.

The webOS 5.0 smart TV platform will provide access to more than 180 streaming channels including many of the new and most popular ones. This includes the Disney+ streaming app (in 2016 and later webOS TVs), a new Xfinity app, CBS All Access, and Apple TV+, which continue to be available in 2020.

LG is adding to 2020 TVs a new feature called Sports Alert. This provides news updates about a viewer’s favorite teams.

Advanced Gaming

Video gaming has been a key area of focus on LG televisions in recent years. The company’s OLED models have already included numerous gaming enhancement features providing low input lag and fast response time. For 2020 LG is adding support for AMD’s FreeSync connectivity to the package. This will join Nvidia’s similar G-Sync system that first appeared in 2019 OLED TVs. This will allow PC gamers with certain Nvidia and AMD video cards to play games on the many new LG TVs to see clear, smooth gaming images absent any image tearing. LG’s TVs offer a low input lag that is among the best in the industry at about 13 ms, even against other OLED TV brands, some of which are almost twice that number. OLED also has less than 1 ms response time for highly reponsive action.

As mentioned, also new for 2020 is a design series of TVs called “OLED Gallery.” This is a hybrid concept centered around an ultra-thin screen design (like W9 series OLED models last year) but without the need of a separate outboard box for the electronics, speakers, power supply etc. These components will be built into the set enabling the screen to be mounted directly to the wall without a tether. The design uses a special recessed area in the back of the cabinet, allowing the screen to fit virtually flush to the wall without a gap (20mm in screen depth). Alessi said the Gallery Series will deliver “the promise of what the wallpaper TV was with the convenience of a regular TV set.” The concept will appear in a couple of different series, including an adaption for a slightly deeper NanoCell LED-LCD TV model.

8K OLED For 2020

LG’s 2020 8K televisions feature its powerful A9 Gen. 3 8K processor. This will offer all of the capabilities of the A9 Gen. 3 4K models in 2020 with some additional capabilities for noise reduction and sharpness enhancing.

All OLED models this year, both 8K OLEDs and 8K NanoCell models with pricing to be announced later, will again offer HDMI 2.1 inputs “across the board” with support for all of the coming codecs including VP9, AV1, HEVC, for both network and USB connectivity.

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The expanded 2020 LG 8K lineup goes from two sets in 2019 to six models including both OLED and NanoCell LED-LCD model. Among the announced 8K OLEDs will be a top screen size of 88-inches. This model will have a similar design to the 2019 version, but is improved by the new processor and added smart functionality. LG will also offer a 77-inch screen size. Forthcoming 8K NanoCell TVs will be announced later in two series, which will also offer 65 and 75 inch screen sizes.

The following is a list of LG’s 2020 8K and 4K Ultra HD OLED models with prices:

LG 2020 8K ZX OLED TVs

The 2020 LG ZX 8K OLED TV design

The LG OLED Signature ZX Real 8K series, shipping in May, produces four times the screen resolution of 4K and 16 times that of Full HD. The models will carry CTA’s 8K Ultra HD logo.

The LG 77-inch 77ZX $19,999 UPP
The LG 88-inch 88ZX $29,999 UPP

LG 2020 BX Series 4K OLED TVs

The LG 2020 BX 4K OLED TV Design

This is LG’s entry series OLED line. Like all OLED models the series supports the HDR10, Dolby Vision and HLG profiles of high dynamic range (HDR). Both models ship in May.

The LG 55-inch 55BX $1,599 UPP
The LG 65-inch 65BX $2,299 UPP

LG 2020 CX Series 4K OLED TVs

The LG 2020 CX 4K OLED TV Design

The CX 4K OLED TV series steps up to LG’s powerful new A9 Gen. 3 processor with advanced picture processing, upscaling and AI features.

The LG 48-inch 65CX $1,499 UPP (June availability)
The LG 55-inch 55CX $1,799 UPP (March availability)
The LG 65-inch 65CX $2,799 UPP (April availability)
The LG 77-inch 65CX $4,999 UPP (May availability)

LG 2020 GX “Gallery” Series 4K OLED TVs

This is LG’s newest design concept in the GX series, picture at top, offers a minimalist aesthetic leveraging OLED’s ultra-thin panel technology. The 65-inch model measures just 20mm thin without the need of a separate control box, and can also be mounted flush to the wall. All models ship in April.

The LG 55-inch 65GX $2,499 UPP
The LG 65-inch 65GX $3,499 UPP
The LG 77-inch 65GX $5,999 UPP

LG 2020 WX Series 4K OLED TVs

The LG 2020 WX “Wallpaper” 4K OLED Design

This is the latest implementation of LG’s popular near-paper-thin wall mounted 4K OLED TVs that includes a tethered Dolby Atmos-supporting soundbar that also houses the TVs inputs and much of its core circuitry.

The LG 65-inch 65WX $4,999 UPP (June availability)

LG 2020 RX Series 4K OLED TV

The LG Signature 4K Rollable OLED TV RX with ascending screen.

This is LG’s famous “rollable” OLED TV that made its debut at the 2019 CES and is finally coming to the U.S. market later this year.

The LG 65-inch 65RX Price TBA

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By Greg Tarr

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