LG Electronics announced Tuesday a deal with Majordomo Media on a multi-year partnership to produce original programming exclusive to LG’s free ad-supported streaming (FAST) service, LG Channels.

LG Channels is a free streaming channels TV service available exclusively on LG’s premium webOS smart TV lineup. LG Channels offers more than 300 channels with a wide selection of premium live and on-demand programming, including movies, TV shows, news, sports, children’s programs, and more.

The free streaming content will be available on the new Majordomo TV with David Chang channel on LG Channels later this month, featuring multiple original series with new episodes added weekly.

LG said the free streaming content will be available on the new Majordomo TV with David Chang channel on LG Channels later this month, featuring multiple original series with new episodes added weekly.

LG will be exclusively responsible for distributing the channel to other third-party FAST services, the companies said. Majordomo TV with David Chang will initially launch in the United States and Canada, with plans to expand into over 25 international territories next year.

“We’re incredibly excited by the opportunity presented by the FAST space,” stated Chang. “And we are honored by the trust and creative freedom that LG has given us to explore all kinds of culinary content. Our goal is to present viewers with an honest, entertaining, and useful slate of programming, and we are going to experiment with lots of different formats to get there.”

“LG Electronics continues to develop unique partnerships that elevate the entertainment experience for LG Smart TV owners,” said Matt Durgin, LG’s Home Entertainment Content and Services Team senior director.

LG said the partnership is part of LG’s strategy to deliver value to consumers the LG Channels service. The latest deal expands the portfolio of exclusive channels of culinary content and pop culture subjects.

The Majordomo Media channel was co-founded by chef and restaurateur David Chang, who has produced popular unscripted television shows for Netflix and Hulu, including “Ugly Delicious,” “Breakfast, Lunch, & Dinner,” “The Next Thing You Eat,” “Chefs vs Wild” and “Best in Dough.”

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LG said Majordomo TV with David Chang will launch with two flagship original series, as well as full episodes of Majordomo Media’s hit Spotify podcasts, “The Dave Chang Show” and “Recipe Club.”

The series will launch with episodes featuring David Chang and other chefs from Majordomo Media’s new Los Angeles studio at ROW DTLA. The studio is outfitted with the latest Home Appliance innovations from LG.

Among the shows planned for the channel are the following:

“The Dave Chang Cooking Show” is referred to as “cooking without a net,” and is a hybrid between a talk show and a cooking show. Each episode will include one or two guests who will converse with Chang as he cooks them a full meal, from start to finish. With much of the cooking being improvisational.

“Recipe Lab with Chris Ying” will feature some of the most popular recipes from social media, online publications, or cookbooks—and assess them from all angles, with an analysis of how easy the ingredients are to source, whether the effort is worth the time? Each recipe tested in the Recipe Lab will lead from one experiment to another, as Ying creates something worthwhile from even the most inane TikToks.

“Dave Chang Show TV” will include uncut video episodes of the popular Majordomo Media podcast, with guests from around the culinary world and beyond. It will include the best of the DC Show, with footage from the recording studio, broadcast directly to your TV.

“Recipe Club TV” will feature full video episodes of the chart-topping cooking podcast, hosted by Dave Chang and Chris Ying. Along with hijinx and hilarity of the podcast, viewers will see home cooking action from hosts and guests as they tackle the week’s theme recipe.

LG said Majordomo Media’s downtown Los Angeles studio at ROW DTLA will open in the first quarter of 2023 with two fully outfitted kitchens and a podcast studio in constant production on content for Majordomo TV.

Over the next few years, Majordomo TV will roll out a lineup of original programming, featuring everything from humorous, high-energy tactical tutorials on ordering takeout with friends and family; cooking competitions; Korean mukbang-inspired dining bonanzas; and in-depth lessons from culinary masters that are as entertaining and honest as they are useful and eye-opening.

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By Greg Tarr

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