LGOLED_EF9500Lineup_WhiteIn advance of the IFA consumer electronics trade show in Berlin, Germany, LG revealed Tuesday plans to introduce the EF9500 series of flat-screen 4K Ultra HD OLED TVs that will be “fully HDR enabled.”

The series, which is scheduled to hit retail shelves in September, will include 55- and 65-inch screen sizes with flat screens to join the previously announced EG9600 curved-screen 4K Ultra HD TV models that will also be HDR enabled.

With the introductions, LG said its now 6-model OLED TV assortment has tripled from that offered a year ago.

More on LG’s EF9500 HDR-enabled 4K UHD OLED TVs after the jump:

LG’s OLED TV assortment now includes the two new EF9500 flat-screen models, the EG9600 and EG9700 series of curved-screen models and the 55-inch EC9300 Full HD curved OLED TV.

Screen sizes in the assortment include: 55-, 65- and 77-inches. All but one model – the 55-inch 55EC9300, which now carries a $2,499 suggested retail — feature 4K UHD resolution.

The EF9500 series and the curved EG9600 series will be available at the same suggested retail prices of $6,999 for the 65-inch model and $5,499 for the 55-inch model, the company said.

“The introduction of LG’s new flat OLED 4K TVs offers consumers more choices of OLED TVs at more competitive pricing and makes the definitive statement that OLED is here to stay,” William Cho, LG Electronics USA president and CEO, said in a statement.

LG said the EF9500 series TVs will ship with HDMI 2.0a inputs with HDCP 2.2 content protection and built-in firmware to read and display metadata “to display HDR content from both streaming content partners and external source devices.”

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Meanwhile, an LG spokesperson told HD Guru that LG’s EG9600 curved OLED 4K TVs already in the market “will not be HDMI 2.0a upgradeable. A firmware update will be released in the coming weeks for owners of EG9600 series to enjoy the Amazon HDR content options becoming available,” but the sets will not receive HDR metadata from external devices, like forthcoming Ultra HD Blu-ray players. The curved-screen EG9600 models “will receive a firmware update that enables consumers to stream HDR content from current and future streaming content providers,” LG said.

According to LG: “OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional – and more comfortable – HDR viewing experience.”

All 2015 LG OLED TV models include the updated webOS 2.0 smart TV platform, which simplifies content selection and speeds up switching between channels and sources.

LG in recent weeks has also made a series of price reductions on already introduced models, making the technology more competitive with comparably sized, full-featured LED LCD TVs.

2015 LG OLED TVs announced so far include the following retail and suggested retail prices:

EF9500 – OLED 4K TV

  • 65-inch class (64.5 inches diagonal) model 65EF9500, $6,997.99 suggested retail.
  • 55-inch class (54.6 inches diagonal) model 55EF9500: $5,499.99 suggested retail.

EG9600 – OLED 4K TV

  • 65-inch class (64.5 inches diagonal) model 65EG9600: $5,997.99
  • 55-inch class (54.6 inches diagonal) model 55EG9600: $3,997.99

EG9700 – OLED 4K TV

  • 77-inch class (76.7 inches diagonal) model 77EG9700, $24,999 suggested retail

EC9300 Series – Full HD OLED

  • 55-inch class (54.6 inches diagonal) model 55EC9300, $1,997.99

By Greg Tarr


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