LG Electronics has officially kicked off the rollout of its new 83-inch C1 series 4K OLED TV in the United States, South Korea and other regions this month, the company confirmed.

Actually, it’s been available via a slowly “rolling cadence” through a few select retailers across the country since May, retailers and an LG representative told us. But soon it will be appearing on a more widespread basis.

Best Buy and Amazon are advertising the LG 83C1 online now at a $5,799.99 national launch promotion price — that’s $200 off the regular $5,999.99 unilateral pricing policy (UPP) price. The special savings offer on the model ends July 5th, through participating retailers.

So if you want one, at a reduced price, act quickly. With global panel and component shortages we don’t know how price aggressive LG will be later in the year on a new model like this.

In addition to Best Buy, one retailer who has them is specialty AV store Value Electronics in Scarsdale, N.Y., which is typically one of the first U.S. venues to receive premiere products like this.

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Robert Zohn, Value Electronics proprietor, confirmed to us that he has had the LG 83-inch OLED model on display in store right next to Sony’s 83-inch A90J series model for a few weeks.

The Sony A90J model, which is also available at some stores now, at a $7,998 retail price. It differs from the 83-inch LG 83C1, in part, by the addition of a higher-brightness output using a special internal heat sink plate.

LG is breaking in its first branded 83-inch model through its the C1 design series, instead of the step-up G1 “evo” Gallery Series, which is its higher-brightness OLED series this year.

The 83-inch, as well as the rest of the models in the C1 series 4K OLED TVs, feature the latest webOS v6.0 smart TV interface, stepped up gaming including the use of the company’s Game Optimizer, and improved AI video and audio performance powered by LG’s next-level A9 Gen. 4 processor.

The LG 83C1 is not the largest OLED screen size the company features. It has previously introduced its current $29,999 suggested retail price 88-inch 8K model.

The sale for LG’s 83-inch C1 ends July 5th and then the price goes back up to $5,999.99 UPP, Zohn at Value Electronics told us.

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By Greg Tarr

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