In case you a member of the consumer technology industry and have an interest in virtually attending this year’s pandemic restricted CES 2021, the Consumer Technology Association (CTA) wants you to know you have limited amount of time to register before things get more complicated.

Registration for qualified, credentialed media is being taken now through Jan. 8, 2021. After Jan. 8th media must pay the going rate to attend. Other industry members can register to attend the trade-only virtual event through Jan. 3, 2021 for a fee of $149, rising to $499 for registrations between Jan. 4-Jan. 14. Check here for details.

In a virtual pre-CES media briefing Tuesday, the leaders of this years CES — Gary Shapiro (president and CEO of CTA), Jean Foster, marketing senior VP; and Karen Chupka, executive VP CES — announced the first-ever virtual CES 2021 is taking place between January 11-14, 2021.

Qualified attendees will have access to portions of the event, including keynote speeches available for free on CES’s social media pages, and to various live events and virtual booths.

Shapiro made it clear that the focus of the show will remain on keeping a business-to-business focus, and many of the exhibiting companies will be submitting pre-recorded video press briefings and providing access to virtual booths that registered visitors will have access to. Many of the planned company video announcements will be open to the general audience after the restricted media day airings on January 11th. These will be accessible to registered attendees for up to one-month during and after the show.

Of course, CES 2021 is taking place virtually for the first time this year, due to the need to prevent physical interactions that can heighten the COVID-19 threat. To ensure a seamless experience, CTA contracted Microsoft to present the showcase online.

“CES 2021 will be making history, with our first all-digital show,” stated Shapiro. “This new experience will feature more than 1000 exhibitors from around the world, showcasing the latest trends and innovation in artificial intelligence, 5G, digital health, smart cities, vehicle tech and beyond . Technology will move us forward and CES 2021 will illustrate how innovation paves the way for a brighter tomorrow.”

On Tuesday, CTA previewed some 1,200 devices, and revealed Innovation Awards honorees for products in technology categories ranging from health and wellness to robotics.

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For a look at the list and further details on the winners vist here.

As for CES’s lineup of keynoters this year will be Best Buy CEO, Corie Barry, who will hold a public conversation with Fortune CEO, Alan Murray to discuss her vision for the future of tech, CTA said.

Other keynote guests will include Verizon’s Hans Vestberg, General Motors’ Mary Barra, AMD’s Dr. Lisa Su and WarnerMedia’s Ann Sarnoff. View the featured speakers page to see the full line-up of visionary speakers at CES 2021. Many of the presentations will be made available to the public on CTA’s social media pages. A list of speakers can be found here.

In addition to the keynote, CES 2021 will offer over 100 conference sessions. CTA announced the conference session “Privacy and Trust with Amazon, Google and Twitter” featuring:
• Keith Enright, Chief Privacy Officer, Google
• Damien Kieran, Chief Privacy Officer, Twitter
• Anne Toth, Director, Alexa Trust, Amazon Alexa

To help navigate the show, CTA announced a live anchor desk will be part of CES 2021. This will feature members of the tech media world servings as “central command” to help attendees navigate the digital experience, hear the latest news and view interviews on critical tech topics.

Anchors will include:

• Justine Ezarik (iJustine) – Host + Tech Content Creator
• Rich DeMuro – Tech reporter for KTLA-TV Channel 5 in Los Angeles
• Naomi Kyle – Actress, Producer and host of Star Trek’s The Ready Room on CBS
• Brian Tong – Tech Host & Content Creator

“CES 2021 will be a collaborative experience, encouraging connections between audiences and exhibitors from around the world,” said Karen Chupka, EVP, CES, CTA. “We threw out the playbook and decided to not just recreate CES online– but to reimagine it. The digital transformation of our industry has given us opportunity to reach an even larger, global audience and create new experiences for this year and beyond.”

Exhibitors for CES 2021 include tech giants including: Canon, Hisense, Intel, Lenovo, LG Electronics, Panasonic, Philips, Sony, Samsung Electronics, TCL and Voxx, as well as non-traditional tech companies including Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L’Oréal and Procter & Gamble, CTA said.

The schedule for virtual CES 2021 runs Jan. 11-14, 2021 and includes the following:

• Jan. 11: Exclusive media-only access to Media Day press conferences and Verizon keynote.
• Jan. 12-13: Exhibitor showcase and conference programming.
• Jan. 14: CES Partner Programming.
• Access the digital venue and on demand content through Feb. 15, 2021.

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By Greg Tarr

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