JVC, which has long marketed D-ILA-based projectors using it’s e-shift pixel-shifting technology to produce a non-native 4K-like image, rolled out six new models at CEDIA Expo, all of which use new .69-inch native 4K chips.

Highlighting the offerings is a pair of models capable of displaying both native 4K and, via pixel-shifting technology, 8K video as well.

The company demonstrated as the highlight of its booth the Procision DLA-NX9 ($17,999.99), with the mentioned 8K e-Shift capability, showing impressively bright and sharp images on very large screen sizes.  It will be marketed at the same time as the Reference Series DLA-RS3000 as the brand’s new top projectors for the commercial and high-end home theater markets, respectively.

JVC also showed four other less-expensive native 4K alternative projectors. All will be available in October.

The native 4K D-ILA chip gives JVC the ability to finally claim the ability to present authentic, full resolution 4K Ultra HD. This is a point that Sony, the former primary marketer of native 4K projection solutions, took every liberty of attacking when launching multiple generations of 4K projectors in the past.

JVC’s demo’s where, naturally, very impressive, although we didn’t see any A/B comparisons comparing native versus pixel-shift approaches. JVC’s D-ILA, like Sony’s SXRD, microdisplays are based on Liquid Crystal on Silicon architecture.

Although JVC will continue to make more affordable e-shift projectors available, its entry into native 4K means it will be positioning its line above pixel-shifting rivals like Epson (with 3LCD microdisplay projectors) and a handful of other brands that use Texas Instrument’s DLP technology.

These competitive brands continue to testify to the high quality of their respective pixel-shifting technologies as the best values for watching what they believe to be virtually equal quality 4K resolution without breaking the bank.

The new JVC models include the: Procision Series DLA-NX9 ($17,999.99 suggested retail), DLA-NX7 ($7,999.99), DLA-NX5 ($5,999.99) and the Reference Series DLA-RS3000 ($17,999.99), DLA-RS2000 ($7,999.99) and DLA-RS1000 ($5,999.99). The corresponding Procision and Reference series models are essentially the same, but are marketed through different dealer and enduser channels.

As mentioned, the top-end DLA-NX9 and DLA-RS3000 models will do native 4K video but also have 8K e-shift technology and 100mm diameter high resolution glass lenses for amazingly clear performance. Demonstrated was very large-screen content at the show were remarkably clear and dimensional.

Here, JVC’s e-shift technology is employed to quadruple the resolution of native 4K DILA imagers, by shifting pixels diagonally 0.5 pixel. The e-shift technology together with native 4K D-ILA devices produce what JVC said is “an 8K image on the screen.”

The 8K e-shift image provides much higher resolution than 4K, and is further enhanced using JVC’s Multiple Pixel Control high resolution technology to upconvert Full HD and 4K images to fill the 8K image.

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The models DLA-NX7/DLA-RS2000 and DLA-NX5/DLA-RS1000 incorporate the latest 4K D-ILA device and a 65mm diameter glass lens for high-quality native 4K imagery.

All of the new projectors will reproduce HDR10 and Hybrid Log-Gamma high dynamic range (HDR) content, although some models will do it better than others.

In addition, a new cinema filter enables the DLA-NX9/DLA-RS3000 and DLA-NX7/DLA-RS2000 models to achieve a wide color gamut surpassing the DCI-P3 color recommendations, JVC said.

Using the new 0.69-inch native 4K D-ILA device and optical engine with wire grid, the projectors will support a native contrast ratio of up to 100,000:1 in the DLA-NX9/DLA-RS3000 models.

In combination with JVC’s Intelligent Lens Aperture, which analyzes the input image and automatically controls the black level, the top models are capable of dynamic contrast of 1,000,000:1, JVC said.

Listed contrast for the other models is as follows: DLA-NX7/DLA-RS2000, native 80,000:1, dynamic 800,000:1; DLA-NX5/DLA-RS1000, native 40,000:1, dynamic 400,000:1.

For lighting, JVC uses a 265W ultra-high pressure mercury lamp and a efficient optical engine to produce high brightness levels. The NX9 and RS3000 models have a peak brightness of 2,200 lumens; the NX7/RS2000 has a peak of 1,900 lumens and the NX7/RS2000 have 1,800 peak lumens. JVC said image quality is further improved by “the new D-ILA device, which has narrow pixel gap and improved light efficiency to provide a smooth, powerful image.”

Other features include a Low Latency Mode that reduces input lag and optimized circuit configuration that halves the time it takes for signal recognition compared to conventional models.


By Greg Tarr


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