JustWatch: Netflix, Prime Video Were Just 2% Apart In Market Share In Q3
According to U.S. user metrics from online content recommendations service JustWatch, Netflix and Amazon Prime were neck and neck in viewership market share during the third quarter of 2022.
The company’s subscription video on demand (SVOD) market shares report for Q3 2022
found Netflix and Prime Video a mere 2% apart in streaming views for the three-months ended Sept. 30th.
Following that trend, Disney+ and HBO Max stand parallel to one another with Disney+ slightly overpowering HBO Max and claiming the third spot this quarter. See the included JustWatch charts for market share break outs.
According to JustWatch data, Netflix suffered from a downward spiral this year, losing -2% of shares by September. On the other hand, Disney+ gained an advantage in the streaming wars, winning over +3% of the market. Other services enjoying viewership gains in the period included: Apple TV+ and HBO Max, which each added +2%.
JustWatch is a web-site-based service and mobile app offering an online guide that aggregates title listings for movies and TV shows offered by more than a hundred streaming content services to make it faster and easier for viewers to find the programs they are looking got. These disparate international on-demand OTT services range from some the most popular to U.S. audiences, to some international sources that might be less familiar to some viewers. Among them are: Netflix, Disney+, Now TV, Amazon Prime Video, BBC iPlayer, hayu, Mubi, Sky Go, All 4, Curzon, Chili, YouTube, Rakuten TV and others.
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JustWatch even directs searchers to movies still showing in cinemas.
Users have a number of filters at their disposal to search through including: genres, prices, ratings scores, age ranges and even available resolution quality. The service also provides suggestions based on a user’s preferences, and will let viewers jump from the suggested listing in the JustWatch app to the service where the recommended program is being hosted.
JustWatch doesn’t provide direct in-app streaming of programs, but it does offer a free and convenient way to browse for something of interest without having to go looking through dozens of different apps and services.
The service then gathers data from the searches and selections made by its users to assemble relevant information on trending content and streaming behaviors. Users have the ability to register an account with JustWatch to enable a greater level of personalization in performing searches and giving users a heads-up when a movie or program becomes available. Signing up for account will require accepting email marketing from JustWatch, with the option of turning that off in settings after the fact.
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By Greg Tarr
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