JustWatch: Netflix Dropped SVOD Share But Remains King
Since February, Netflix’s share of streaming viewership has decreased by 8%, as Disney+ has enjoyed a 4% increase over the same timeframe, according to data released by online content search website JustWatch.
However, according to the viewing data gathered from JustWatch program search and recommendations platform users, Netflix remains king of the streaming services, enjoying a 1.5x bigger audience than Disney+ and a 3% margin over second-ranked Prime Video.
The provided chart shows the share of viewership of leading Subscription Video on Demand (SVoD) streaming services as registered by users of the online streaming information service between Jan 1, 2021-Aug. 30, 2022.
JustWatch is a web-site-based service and mobile app offering an online guide that aggregates title listings for movies and TV shows offered by more than a hundred streaming content services to make it faster and easier for viewers to find the programs they are looking for. These disparate international on-demand OTT services range from some the most popular to U.S. audiences, to some international sources that might be less familiar to some viewers. Among them are: Netflix, Disney+, Now TV, Amazon Prime Video, BBC iPlayer, hayu, Mubi, Sky Go, All 4, Curzon, Chili, YouTube, Rakuten TV and others.
JustWatch even directs searchers to movies still showing in cinemas.
Users have a number of filters at their disposal to search through including: genres, prices, ratings scores, age ranges and even available resolution quality. The service also provides suggestions based on a user’s preferences, and will let viewers jump from the suggested listing in the JustWatch app to the service where the recommended program is being hosted.
JustWatch doesn’t provide direct in-app streaming of programs, but it does offer a free and convenient way to browse for something of interest without having to go looking through dozens of different apps and services.
The service then gathers data from the searches and selections made by its users to assemble relevant information on trending content and streaming behaviors. Users have the ability to register an account with JustWatch to enable a greater level of personalization in performing searches and giving users a heads-up when a movie or program becomes available. Signing up for account will require accepting email marketing from JustWatch, with the option of turning that off in settings after the fact.
Online purchases made using links provided on this site might generate a small commission for HD Guru.com. We thank you for your support!
By Greg Tarr
Have a question for the HD Guru? HD GURU|Email
Copyright ©2022 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.