JustWatch: HBO Max Made Big Market Share Strides With U.S. Viewers In Q1
Netflix, Prime Video, HBO Max and Disney+ were the big four market share winners among U.S. subscription video on demand (SVoD) streaming services for the first quarter of 2022, but HBO Max gained the most with U.S. users of the JustWatch content search service.
Netflix held onto its king of the hill status with 23% share of U.S. streaming service viewers, but has continued to feel the effects of the increasingly competitive market, falling -2% in period with Prime Video followed just behind at 19%.
Of the top services, JustWatch said HBO Max saw the most growth in Q1, adding +2% market share and overtaking Disney+ and Hulu to become the third largest streaming platform in the United States in the period.
JustWatch said that since January, HBO Max has continued to gain momentum and added +1% market share, passing a flat Disney+. The growth of midfield players Apple TV+ and Paramount+ affected market leader Netflix and Hulu, which each lost -1% since the beginning of 2022.
JustWatch is a web-site-based service and mobile app offering an online guide that aggregates title listings for movies and TV shows offered by more than a hundred streaming content services to make it faster and easier for viewers to find the programs they are looking got. These disparate international on-demand OTT services range from some the most popular to U.S. audiences, to some international sources that might be less familiar to some viewers. Among them are: Netflix, Disney+, Now TV, Amazon Prime Video, BBC iPlayer, hayu, Mubi, Sky Go, All 4, Curzon, Chili, YouTube, Rakuten TV and others.
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JustWatch even directs searchers to movies still showing in cinemas.
Users have a number of filters at their disposal to search through including: genres, prices, ratings scores, age ranges and even available resolution quality. The service also provides suggestions based on a user’s preferences, and will let viewers jump from the suggested listing in the JustWatch app to the service where the recommended program is being hosted.
JustWatch doesn’t provide direct in-app streaming of programs, but it does offer a free and convenient way to browse for something of interest without having to go looking through dozens of different apps and services.
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By Greg Tarr
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