Best Buy’s acting CEO Mike Mikan announced on Thursday the chain is working to end the practice of “showrooming,” when a customer goes into a brick and mortar store to decide which product to buy but then buys online for a better deal.

But are they really? Do their TV prices in-store match their own prices online, or  Amazon’s prices? HD Guru set out to investigate.

We checked the price of 15 top selling HDTVs by combining the top eight top-selling HDTV models for Q1 2012 carried by both Amazon and Best Buy and the current seven top selling HDTVs sold by Amazon. Q1 data was provided by consumer electronics industry research firm Quixel Research,  Amazon data was supplied by Amazon.

The verdict? Contrary to the what Mikan said, Best Buy continues to charge a higher price in-store than on or for same HDTV! Here’s how it broke down:

When we compared Amazon prices to our local Best Buy store  prices, 9 out of the 10 models carried by both were priced lower on Amazon, with Best Buy in store customers being up-charged from $10.83 to $405 more for the same HDTV. One model was priced the same.

We compared prices on all 15 models available at Amazon and 4 models were priced lower on Amazon. 8 of the HDTVs were priced within a dollar of each other. The 3 remaining models were priced lower on

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It should be noted, Best Buy charges shipping for HDTVs (under 46-inches) sent to your home (its free, if you elect in-store pick-up). This was not factored into the listed prices. When the Best Buy home delivery charge was factored into the price, only 2 of the 15 HDTVs sold both and Amazon was still priced lower at

Best Buy’s brick and mortar store surveyed carried 10 out of the 15 models on our list. All are priced higher in-store than at  The price difference is between $21 to $406! Best Buy does offer to price-match its own on-line price if you bring the discrepancy it to the salesperson’s attention prior to checkout.

All 10 HDTVs sold in store at Best Buy were priced higher than the same models sold by Amazon.

Readers should note: Only the states of Colorado, Kansas, Kentucky, New York, North Dakota and Washington currently collect sales tax on Amazon orders. All Best Buy stores within states that charge sales tax collects it, adding to the final price paid at checkout. We did not factor this into our survey.

Below is the list of top selling HDTV in the survey, with prices labeled as follows:

Make, model number, and screen size

Key: A=Amazon Price; BBO=Best Buy online; BBS= Best Buy in store; NA= not available in Best Buy store.

The 8 Top selling HDTVs for Q1 2012 carried by BB and Amazon (not in any particular order)

Toshiba 32C120U 32-Inch $249.99A-$249.99BBO-$289.99BBS

Philips 32PFL3506/F7 32-inch $282.71A-$299.99BBO-NA BBS

Magnavox 32MF301B/F7 32-Inch $255.00A-292.33BBO-NA BBS

Sony BRAVIA KDL32BX330 $298.00A-$297.99BBO-$329.99BBS

Samsung UN22D5003 22-Inch [2011 model]$209.00A-$219.99BBO-$249.99BBS

Coby TFTV3229 32-Inch $219.99A-$229.99BBO-NA BBS

Toshiba 40E220U 40-Inch $399.99A-$399.99BBO-$399.99BBS

Samsung LN32D403 32-Inch LCD [2011 model]$299.99A-$299.99BBO-$327.00BBS


Current top selling HDTVs, data supplied by Amazon

Panasonic TC-L42E50 42-Inch $599.99A-$598.99BBO-$699.99BBS

LG 47LM6700 47-Inch $894.99A-$893.99BBO-$1299.99BBS

LG 42CS560 42-Inch $428.99A-$448.99BBO-$499.99BBS

LG 47LM7600 47-Inch $999.99A-$999.99BBO-NA BBS

Samsung UN32EH4000 32-Inch $338.14A-$329.99BBO-$349.99BBS

Samsung UN32EH5000 $428.99A-$428.99BBO-$479.99BBS

Samsung UN26EH4000 26-Inch $249.99A-$246.99BBO-$299.99BBS


All listed  HDTVs are linked to Amazon. Amazon and prices listed were obtained on 6/22/12 and may change at any time, bestbuy store prices were obtained  on 6/23/12. All Amazon listed TVs prices above include shipping. Amazon prices listed are  offered by Amazon direct or one of its participating dealers  under their respective policies. We listed whichever Amazon seller has the lowest price.  We recommend and affiliate (we may earn a small commission on referred sales) with Amazon because they have among the best HDTV policies in the industry. Amazon direct offers 14 day low price guarantee and 30 Day returns with free return freight. They stand behind their sales. Note: prices are correct as of posting and may change at any time, please verify with our links; Most states do not collect sales tax on Amazon orders with the exceptions of [CO, KS, KY, NY, ND & WA]. You always must pay sales tax (in states that collect it) when buying at a brick and mortar store. Should you buy an HDTV from on-line or from a retail store? Learn all the pros and cons in our article here.



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