iHeartMedia, WarnerMedia Team On Podcast Series For HBO Max Shows
iHeartRadio and WarnerMedia Entertainment announced Tuesday that they have entered a partnership to co-produce a set of podcasts that will serve as companions to certain upcoming HBO Max original and legacy shows.
Among the first such podcasts to be streamed will be one focused on original HBO Max comedy thriller series, “Search Party” and Ridley Scott’s new sci-fi drama, “Raised by Wolves.” These co-produced podcasts and others supporting other HBO Max programs will be available on HBO Max, iHeartRadio and other popular podcast sources.
The companies said these podcasts are designed as standalone programs that will often center around and support HBO Max programming content. Both iHeartMedia and WarnerMedia each plan to contribute marketing resources to promote the podcasts and other HBO Max content across the iHeartMedia broadcast and digital platforms.
It’s possible the companies could also produce podcasts behind WarnerMedia television networks, TNT, TBS and truTV.
Kevin Reilly, TBS, TNT, truTV and HBO Max president and chief content officer said “Today’s streaming fans are hungry for more content the second they finish an episode of their favorite shows, and podcasts are a great way to keep those fans engaged while also giving our roster of creative talent additional tools to extend the worlds of their shows and stories.”
“Search Party,” which is set in New York City, follows a group of self-absorbed twenty-somethings is search for a long-lost missing friend as they happen upon a dark path of no return. The first two seasons of the show are currently available on HBO Max and all episodes of Season 3 will debut on the streamer on June 25.
“Raised by Wolves” is based on two androids, Father and Mother, programmed to raise human children on a mysterious new planet. As the burgeoning colony of humans threatens to be torn apart by religious differences, the androids learn that controlling the beliefs of humans is a difficult and dangerous task.
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By Greg Tarr
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