Hub: Smart TVs Represent ‘Leading Edge’ Of Smart Devices Purchased By U.S. Consumers
Adoption of smart TVs is outpacing all other smart CE product tech, according to a new study released by Hub Entertainment Research.
The tech-market analyst said in its fourth annual “Connected Home” study that smart TV ownership continues to climb with 76% of TV households now saying they own a smart TV, up from 70% a year ago. And the majority (57%) of all TV sets are now smart sets, up from 45% in 2020.
The report further found that smart TV adoption is staying pace other popular smart product purchases, including smart speakers and smart home control devices, both which are in “a substantial number of American homes,” according to the research.
“In the past, many smart TVs were operated as `dumb’ sets – owners plugged them into cable boxes or external streaming devices, bypassing their built-in smart capabilities. But that is changing too,” the firm said.
In 2022, 86% of smart TV homes regularly stream shows through a smart TV’s built-in capability, up from 75% from 2020.
Hub said that indicates 14% (1 in 7) of smart TV homes aren’t yet using those sets to stream TV shows or movies.
The report also shows that smart TVs now represent “the leading edge of smarter homes overall,” but other smart devices are coming along.
About half of all households now own other smart devices, Hub said, adding:
• 52% of all homes own a smart speaker (Amazon Echo, Google Nest, etc.)
• 48% own at least one smart home device like a smart thermostat, smart doorbell, smart lightbulb, etc.)
“Growth in smart TV viewing over the past few years has been supercharged not just by more smart TVs, but greatly increased use of smart TV apps for streaming,” said David Tice, senior consultant to Hub and co-author of the study. “It has been a long road to get a large majority of smart TV owners to use those sets for streaming. This is a theme for smart tech overall: it’s not just getting devices into homes, but how can stakeholders get consumers to use the full capabilities of smart devices?”
The Boston-based research firm’s “Connected Home 2022” report used surveys collected from 5,204 U.S. consumers. Interviews were conducted in February 2022 and covered consumer ownership of many types of media-related technologies.
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By Greg Tarr
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