Adoption of smart TVs is outpacing all other smart CE product tech, according to a new study released by Hub Entertainment Research.
The tech-market analyst said in its fourth annual “Connected Home” study that smart TV ownership continues to climb with 76% of TV households now saying they own a smart TV, up from 70% a year ago. And the majority (57%) of all TV sets are now smart sets, up from 45% in 2020.
The report further found that smart TV adoption is staying pace other popular smart product purchases, including smart speakers and smart home control devices, both which are in “a substantial number of American homes,” according to the research.
“In the past, many smart TVs were operated as `dumb’ sets – owners plugged them into cable boxes or external streaming devices, bypassing their built-in smart capabilities. But that is changing too,” the firm said.
In 2022, 86% of smart TV homes regularly stream shows through a smart TV’s built-in capability, up from 75% from 2020.
Hub said that indicates 14% (1 in 7) of smart TV homes aren’t yet using those sets to stream TV shows or movies.
The report also shows that smart TVs now represent “the leading edge of smarter homes overall,” but other smart devices are coming along.
See What Your 4K UHD TV Can Really Do With The Spears & Munsil 4K UHD Blu-ray Disc, $39.95.
Portrait Displays Calman Display Calibration Software
Amazon’s Best Selling 4K Ultra HDTVs
Amazon’s Camera, Photo & Video Deals
Amazon Fire TV Cube Media Adapter with Alexa
Amazon Fire TV Stick 4K Max with Alexa Voice Remote
Amazon Echo Smart Speaker with Premium Sound, Alexa Voice Control
Amazon Echo Show 15 Alexa Voice Controlled Smart Screen
Amazon Echo Dot with Clock Voice Controlled Speaker
Amazon Echo Studio 3D Audio Alexia Smart Speaker
Best Selling Soundbars and 5.1 Surround Systems
About half of all households now own other smart devices, Hub said, adding:
• 52% of all homes own a smart speaker (Amazon Echo, Google Nest, etc.)
• 48% own at least one smart home device like a smart thermostat, smart doorbell, smart lightbulb, etc.)
“Growth in smart TV viewing over the past few years has been supercharged not just by more smart TVs, but greatly increased use of smart TV apps for streaming,” said David Tice, senior consultant to Hub and co-author of the study. “It has been a long road to get a large majority of smart TV owners to use those sets for streaming. This is a theme for smart tech overall: it’s not just getting devices into homes, but how can stakeholders get consumers to use the full capabilities of smart devices?”
The Boston-based research firm’s “Connected Home 2022” report used surveys collected from 5,204 U.S. consumers. Interviews were conducted in February 2022 and covered consumer ownership of many types of media-related technologies.
Online purchases made using links provided on this site might generate a small commission for HD Guru.com. We thank you for your support!
By Greg Tarr
Have a question for the HD Guru? HD GURU|Email
Copyright ©2022 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.
Stay connected