Hub Research: 74% Of U.S. Homes Now Have A Smart TV
Some 62% of U.S. TV homes use their smart TV to stream video, up from 47% two years ago, according to a recent survey of 2,526 U.S. consumers from Hub Entertainment Research.
In its report on “The Evolution of the TV Set 2022,” Hub Entertainment also indicated the percentage of U.S. TV homes with a smart TV is now 74%, up from 61% in 2020.
Hub found that 51% of the most-used sets in U.S. homes have a remote control with voice control capability — up from 38% in 2020, and among households with a smart TV, 33% linked a smart TV to a smart speaker like Amazon’s Alexa-enabled Echo or Google’s Nest to allow voice control. That’s up from 25% in 2020.
Among smart TV platforms, Hub found that Roku continues to hold the lead over Android/Google TV and Fire TV devices.
The survey also explored other uses for a smart TV, beyond streaming video, and found that 73% of smart TV homes use the device for other tasks, up from 63% two years ago.
The most popular non-TV activities on smart TVs include: streaming music, mirroring or casting content from another screen to the set, checking news or weather apps, or using an on-set browser.
Streaming music ranked tops for “non-TV” smart TV applications at 40%.
As for 4K, the study found that not watching 4K programming is now more of a choice than a knowledge issue, and there is still a third of 4K TV owners who don’t watch programming in 4K resolution.
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By Greg Tarr
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