Hitachi America introduced Thursday three 4K Ultra HD Roku TV models in the U.S., each featuring the Roku OS smart TV platform.

Models include the 50-inch 50R8 ($499 suggested retail), the 55-inch 55R7, ($599 suggested retail price), which will be available at Sam’s Club in early October, and the 65-inch 65R8 ($999). The 50- and 65-inch models will follow shortly behind the 55-inch 55R7, Hitachi said.

All models include quad-core processors, offer 3840x2160p 4K Ultra HD resolution and the Roku easy user interface with access to more than 3,500 streaming service apps with more than 350,000 movies and TV episodes. The sets will also feature Roku’s 4K Spotlight channel that offers curated 4K streaming content for quick and easy access to native 4K Ultra HD titles from providers like Netflix, YouTube, Amazon and others.

Read more on Hitachi’s Roku TVs after the jump:

“At Hitachi, we have always focused on ensuring our televisions deliver exceptional quality and performance to our customers. With our new smart TV lineup, we know it is absolutely critical to deliver a tremendous user experience, as well,” said Bill Whalen, Director of Product Development, Hitachi America, Ltd., Digital Media Division. “The fusion of the Roku OS into our television lineup enables us to deliver one of the best smart TV experiences in the industry.”

“Hitachi has incredible brand power and is recognized by consumers for making great TVs,” said Chas Smith, SVP and general manager Roku TV & Players. “With the Roku OS delivering a simple way to access a ton of content and Hitachi’s meticulous attention to quality and performance, consumers will really love these beautiful 4K Roku TVs.”

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All models feature four HDMI [email protected] Hz inputs with HDCP 2.2 content protection; direct LED back light; dynamic contrast system; 60 Hz native refresh rate panels with 120 Backlight Frequency flashing for smooth motion handling; and upscaling of lower-resolution content to 4K UHD.

By Greg Tarr


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