Hisense USA announced Wednesday that it is expanding its sales and marketing executive ranks with a list of seasoned industry veterans from the consumer electronics and major appliances industries.

Hisense said that as the company continues to grow, “it has become crucial to continue to build ongoing relationships with Hisense customers and develop offerings that align with consumer expectations and needs.”

To that end, the company is bringing in four heavy hitters, including a pair of popular long-time LG Electronics USA veterans — Rick Calacci, new Hisense Vice President of Product Marketing and Dave VanderWaal, new Hisense Vice President of Brand Marketing.

Calacci joins Hisense from a list of prominent CE brands including Sony, Pioneer, Toshiba, Sharp and most recently LG. As the new Hisense product marketing VP, Calacci will leverage his prior experience to execute new marketing initiatives for Hisense’s rapidly growing U.S. brand, the company said.

Calacci is experienced in taking global CE brands to great success.

“Prior to joining Hisense, Calacci served as senior VP of Sales & Marketing at LG Electronics, where he instigated the introduction of OLED to earn greater market share,” Hisense said. “As a highly respected industry veteran, Calacci will oversee sales, strategies and product marketing for both the Consumer Electronics and Home Appliance teams, building on the company’s successful growth and market share increases over the last several years.”

David VanderWaal, who made an appearance on stage during the Hisense CES 2022 press conference, has more than 20 years of success in consumer brand marketing, shopper marketing, and category management. VanderWaal’s track record includes stints with Procter & Gamble, Unilever, General Mills, and most recently LG Electronics USA, where he was senior VP of Consumer Marketing.

“During his time at LG, VanderWaal oversaw all marketing activities for both the consumer electronics and home appliances divisions leading marketing, advertising, and digital initiatives. At Hisense, VanderWaal will be responsible for aiding in Hisense’s continued growth by leading marketing and advertising activities, as well as retail and in-store strategies that align with consumer interests,” the company said.

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Also coming aboard is Mike Kadish who will be Hisense new consumer electronics sales VP.

Kadish brings almost 20 years of experience working with technology brands such as IBM, Accenture, and Samsung, where Kadish led TV product marketing and business management for the brand developing promotional plans and go-to-market strategies.

“Kadish will oversee Hisense’s consumer electronics division, where he will be responsible for establishing Hisense’s strategic growth plans and help deepen relationships with retail partners,” Hisense said.

Also coming onboard is Mike Fahey, Hisense’s new Supply Chain Management VP.

Throughout 2021, Hisense products were very well received, making it one of Hisense’s most award-winning years to date, the company said.

“Fahey will employ his 20+ years of operations experience to further improve and innovate Hisense’s supply chain management and infrastructure,” the company said. “Hisense ULED TV unit sales grew 170% year on year and the brand also experienced growth in U.S. unit sales in the 65-inches and above category by 41% year on year despite the obstacles presented to many supply chains as a result of the ongoing pandemic.”

“Hisense was the fastest growing among the top five TV brands in North America last year and as we continue to grow, it’s imperative that we have leaders who can help us maintain our mission of putting premium options within people’s reach,” stated David Gold, Hisense USA president. “The experience these new executives bring to Hisense is just what we need as we continue to expand our product offerings this year to include even more high performing products that exceed consumer expectations.”

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By Greg Tarr

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