Hisense H10E series 4K Ultra HD LED-LCD TVs will include quantum dot technology for a wider color gamut and brighter HDR

Hisense USA unveiled at CES 2018 a range new 4K Ultra HDTVs under both its Hisense and Sharp brands, with the goal of significantly building its market share in the year ahead.

The company continues to use the Sharp label it acquired two years ago to build placement for both Sharp and Hisense in leading regional and national retail chains and e-commerce portals.

Hisense USA marketing VP Mark Viken said Hisense still has three years left on its licensing agreement for the Sharp name on televisions in North America and Brazil, and it intends to continue using it throughout the term of that agreement.

Sharp Corp., under the new direction of majority owner Foxconn/Hon Hai Corp, has been trying to get the licensing rights for televisions sold under the Sharp brand back from Hisense in order to begin using the trademark itself for a global television business.

Meanwhile, Hisense will soon complete the acquisition of 95 percent of the assets of the Toshiba Visual Systems Group, along with the manufacturing and marketing rights to the Toshiba brand for TVs and related electronics. Viken said Hisense continues to determine how it will use that brand and assets in the future.

Elsewhere, Hisense continues its brand building both in the United States and internationally, with key sponsorships around the FIFA World Cup, USA Soccer, USA Women’s Soccer, NASCAR and Evil Genius video gaming. Hisense also will have exclusive access to a World Cup app on its TVs, with direct access to many of the matches, including camera angle selection.

Kevin Cahill, Hisense product marketing director, said Hisense will have in North America three smart TV platforms determined by model series in 2018. These include the Android TV platform, in the company’s top-range LED-LCD TV series, Hisense’s own smart TV platform in step-down Hisense and Sharp series and the Roku smart TV platform in select Hisense and Sharp TV series.

Read more about the 2018 Hisense and Sharp TV lines after the jump:

For 2018, the Hisense smart TV platforms have been enhanced to help users find the programs they want to watch quickly and easily, including the use of voice search commands from popular services including both Google Home and Amazon Alexa.

Depending on the series and model, 2018 Hisense TVs will accept voice commands over microphones built into the TV remote, with push-to-talk button activation. Alternatively, on certain models running the Android platform, voice input will be accepted through a TV app on a smartphone. Additionally, users will be able to connect an Amazon Echo device to take voice commands.

Some Hisense smart TVs also will include a “4K Now” app that helps users find programs available to stream in 4K resolution from multiple streaming apps available through set’s app store. The company boasts of having a library of more than 400 app partners.

At the premium end of the 2018 Hisense TV business is the currently available 4K/HDR Ultra HD short-throw DLP laser TV ($9,999). It comes with a 100-inch screen, 3,000 lumens (300-plus nits measured off screen) of peak brightnerss, over 20,000-hours of light-engine life, built-in Harman Kardon speakers with a wireless subwoofer, built-in ATSC tuner and web browser.

Hisense premium tier 4K Ultra HD LED-LCD TVs again include the companys ULED technologies. 4K ULED encompasses 17 different patented technologies related to color, brightness, resolution and motion that combine for an optimal picture experience.

Toping the premium 4K LED-LCD TV tier is the flagship H10E series, which is scheduled to launch in the first half of 2018 with a 75-inch model. The company is considering adding a 65-inch by the end of the year.

The Hisense 75H10E model will offer the company’s ULED feature package with full-array LED backlit LCD panels with local dimming and quantum dot technology for 99 percent DCI-P3 wide color gamut and over 2,000 nits of peak luminance. The LED backlight system will have more than 1,000 LED zones and the LCD panel will have a 120 Hz native refresh rate, for smooth motion images.

The set will feature Bluetooth audio connectivity, HDR10 and Dolby Vision HDR support and the Android TV platform for smart TV connectivity and app access. The set will support voice control through both Google Home and Amazon Alexa.

Hisense will also have an H9-Plus series in the 55- and 65-inch screeen sizes in 2018. The sets use Hisense ULED technology, Android smart TV platform, have HDR10 and Dolby Vision HDR support, an edge-lit 120 Hz native refresh rate panel, 90 percent DCI-P3 wide color gamut, Bluetooth audio, Google Home and Alexa compatibility and an ultra-thin panel design.

Completing the premium tier is the Hisense H9E series which will include the 50-, 55-, 65-, 75- and 86-inch screen sizes. Models will have Hisense ULED technologies, the Hisense OS smart TV platform, HDR10 support, local dimming, Alexa compatibility, a 60 Hz native refresh rate and Bluetooth audio.

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At the top of the mid-range tier, is the H8E series with 43-, 50-, 55- and 65-inch screen sizes. Models feature a thin-panel design that is 40 percent thinner than last year. It features local dimming, the Hisense OS smart TV platform, direct backlit LED-LCD panel with a 60 Hz native refresh rate panel, Alexa compatibility and Bluetooth audio.

The Hisense R7 Roku TV series in the 43-, 50-, 55- and 65-inch screen sizes. Features include: 4K Ultra HD resolution, and HDR10 support.

The Hisense H6E is the entry 4K UHD TV series, which will have models in the 43-, 49-, 55-, 60- and 65-inch screen sizes. Features include: an edge-lit 60 Hz native refresh rate panel, HDR10 support, and Hisense OS smart TV platform.

Under the Sharp brand, Hisense introduced four series topped by the Q8000 series with 43-, 50-, 55-, 60- and 65-inch screen sizes. Features include the company’s OS smart TV platform, local dimming, HDR10 compatibility, edge-lit 60 Hz native refresh rate panel, Bluetooth audio and Alexa voice control compatibility.

The Sharp Q7000 series will be the entry level 4K line for the Sharp brand in 2018. Models will have HDR10 compatibility, edge-lit 60 Hz native refresh rate panels, the company’s OS smart TV platform, and a 30 percent reduction in panel depth from last year.

The Q5000 series of Full HD and HD LED LCD TVs will include the 32-, 40-, 43- and 50-inch screen sizes. All will include the company’s OS smart TV platform and game mode. The 32-inch model will have 720p HD resolution.

The Sharp Q4000 series is a non-smart Full HD/HD LED-LCD TV line featuring 32-, 40- and 43-inch screen sizes.


By Greg Tarr


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