Hisense announced at its virtual CES press conference Monday the launch of its “TriChroma” Laser TV lineup, consisting of short-throw DLP-based front projectors based on red, green and blue laser light engines that it had shown in the past as some of the first displays capable of presenting more than 100% of the BT2020 color gamut.

Hisense demonstrated prototypes of DLP projectors using TriChroma laser lighting at CES over the past couple of years, but has yet to deliver one to the consumer market. The technology is touted as offering some of the widest color gamut coverage of any consumer-oriented display technology, offering the potential for the most natural and accurate performance levels.

It also will work nicely with Texas Instruments’ DLP digital micromirror microdisplay chips, eliminating the need for color wheels, and hence visible rainbow pattern artifacts, that can be distracting to some viewers with sensitive eyes.

During the virtual presentation, Fisher Yu, the President of Hisense Visual Technology, said Hisense will launch a full range of TriChroma Laser TVs with screen sizes from 75- to 100-inches. The models are promised to present significant advancements in brightness, color gamut coverage, and immersive viewing.

Dr. Liu Xianrong, Hisense Laser Display chief scientist, said Hisense TriChroma Laser TVs use three different color lasers that are separately packaged and finely controlled to achieve purer color performance. The technology was said to achieve a peak brightness of 430-nits, which is high for the projector category, and necessary for overcoming ambient light washout in rooms affording little room light control.

“From dual color to full color, we have achieved a 128% improvement in the original RGB color. The TV’s highest color gamut standard can reach 107% BT2020. The three primary color light sources, with extremely high color purity, bring an amazing color performance. The color gamut coverage can reach up to 151% of the DCI-P3 film color standard, which is almost 50% beyond high-end cinema,” Liu Xianrong said, adding that the product experience provided by standard TriChroma Laser TV has improved significantly.

“Hisense defined two crucial requirements for immersive viewing demands: presence and experience for display devices that need to satisfy family immersion,” he stated, adding that “Laser TV creates presence with a giant screen. Specifically, something at least 75 inches; one with full color coverage of DCI-P3 standard, and brightness over 350 nits; and one that brings experience to life with close watching and eye-comfort. As a TV product in the AIoT age, Laser TV also satisfies the requirement of families’ desire for socialization and entertainment. For example, the new Laser TVs are equipped with AI smart cameras to support deep interaction such as online karaoke and fitness.”

Since Hisense’s first 100-inch Laser TV launched in 2014, the resolution has improved from 2K to 4K; the light source has evolved from laser-phosphor to dual-color laser and now to TriChroma laser. At the same time, screen sizes have increased from 75-inches a new 300-inch size this year, Hisense said.

Hisense said its laser projector technologies are helping to breakthrough the doubters and are building significant demand among customers looking for the largest screen sizes.

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“The possibilities of laser display are being accelerated more than ever before,” the company stated. “According to statistics, the overseas sales of Hisense Laser TV increased by 288% year-over-year in 2020, with great performance in 17 countries around the world including the United States, Mexico and Australia. In China, Hisense Laser TV put three models into the top 10 best-selling list of 2020.”

Hisense pointed to participation in the ultra-short throw laser projection category by Samsung, Sony, LG and others as providing further credibility for the potential growth dynamics of the display technology. Hisense said laser projection has become particularly popular in its native China marketplace.

Hisense cited consumer research figures from the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce over the past three years showing “laser TV had the highest recommendation rate at 70%, greatly exceeding the industry average of 54%.”

As for future directions, Hisense also announced plans for “a Sonic-Screen Laser TV,” billed as a commercial Laser TV, capable of producing more than 10,000 lumens of peak brightness, and announced plans for a mass-produced “Self-Rising Laser TV.”

Hisense had little about its new flat-panel TV plans for 2021 detail wise during the show. However, its 2021 flat-panel TV lineup will include both 8K and 4K models based on Mini LED backlighting, including a 75-inch 8K Mini LED Hisense ULED unit. The 4K MiniLED lineup will include models in both 65- and 75-inch screen sizes.

Hisense MiniLED TV sets will reportedly support Dolby Vision HDR and Dolby Atmos object-based surround sound decoding as well. Select models will reportedly feature a Game Mode Pro function and support of both variable refresh rate (VRR) and Auto Low Latency Mode (ALLM) over HDMI 2.1 for gaming enthusiasts.

The company is planning to release more detailed specs and plans for its 2021 lineup in coming weeks, representatives told us.

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By Greg Tarr

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