HDTV Makers To Dealers: 10% Max Discount (We Show You How to Get More)

May 7th, 2011 · 7 Comments · 3D HDTV, Connected TVs, LCD Flat Panel, LED LCD Flat Panels, News, Plasma

Big name TV makers including Sony and Samsung now require dealers to limit advertised 2011 HDTV sale discounts to just 10% off the “regular” or “MAP” prices, according to industry sources. If you haven’t yet noticed this pricing requirement, look at this week’s circulars. We have.

The result of this new advertised pricing policy is that consumers will be paying more and dealers will reap bigger profits. Who loses out? You do. There are money saving ways around this 10% discount limit and we’ll get into those here, but first: HD Guru looked at next week’s Best Buy (BB) circular (May 8-14) with the cover touting “Our Lowest Advertised Prices Ever” and here are ten examples of  what we found:

Sony KDL46BX420 46″ LCD 60Hz 1080p Reg. $899.99 Now $809.99 10% off

Samsung LN40D550 40″ LCD 60Hz 1080p Reg. $699.99 Now $629.99 10% off

Panasonic TC-L32U3 32″ LCD 60Hz 1080p Reg. $499.99 Now $449.99 10% off

Toshiba 24SL410 24″ LCD 60Hz 1080p Reg. $299.99 Now $269.99 10% off

Panasonic TC-P42S30 42″ Plasma 600Hz 1080p Reg. 799.99 Now $719.99 10% off

Samsung PN51D450 51″ Plasma 600Hz 720p Reg. 799.99 Now 719.99 10% off

Panasonic TC-P50S30 50″ Plasma 600Hz 1080p Reg. 1099.99 Now $989.99 10% off

Panasonic TC-P50ST30 50″ Plasma 600Hz 1080p 3D Reg. $1499.99 Now $1349.99 10% off

Samsung UN40D6000 40″ LED LCD 120Hz 1080p Reg. $1099.99 Now $999.99 10%  off

Samsung UN46D6000 46″ LED LCD 120Hz 1080p Reg. $1299.99 Now $1169.99 10%  off


How to Beat The System-Plan A

Use the Internet to find the same set for a less money. We went to Amazon (and their affiliated dealers) to find better prices on all the sets above except the Sonys (their agreement appears to include Internet dealers). The prices range from 12.6% to 23% off regular (MAP) price.

Below are the best Amazon deals on the Best Buy sale TVs with links. All have free shipping. Note: prices are correct as of posting and may change at any time, please verify with our links;  Most states do not collect sales tax on Amazon orders [with the exceptions of  CO, KS, KY, NY, ND & WA]. You always must pay sales tax when buying at any brick and mortar store. Should you buy an HDTV from on-line or from a retail store?  Learn all the pros and cons in our article here.

(Note: TV Makers from time to time may offer special limited time dealer incentives that will allow a dealer to advertise a bigger discount in order to move a model building up in the manufacturer’s inventory, however we only found two exceptions out of fourteen big name TVs in next week’s BB circular)

Samsung LN40D550 40-Inch 1080p 60Hz LCD HDTV (Black)Reg $700 Amazon via Paul’s TV $611.99 – 12.6% off

Panasonic VIERA TC-L32U3 32-Inch 1080p LCD HDTV Reg. $500 Amazon $417.75- 16.5% off

Toshiba 24SL410 24-Inch 1080p 60 Hz LED HDTV, BlackReg. $300 Amazon $249.99- 17% off

Panasonic VIERA TC-P42S30 42-Inch 1080p Plasma HDTV Reg. $800 Paul’s TV via Amazon $675.94 -16% off

Samsung PN51D450 51-Inch 720p 600Hz Plasma HDTV (Black)Reg. $800 Paul’s TV via Amazon $699.43-12.6% off

Panasonic VIERA TC-P50S30 50-Inch 1080p Plasma HDTV Reg. $1100 VA Center via Amazon $913.94-17% off

Panasonic VIERA TC-P50ST30 50-Inch 1080p 3D Plasma HDTV Reg. $1500 VA Center via Amazon $1148.94-23% off

Samsung UN40D6000 40-Inch 1080p 120Hz LED HDTV (Black)Reg $1100 Paul’s TV via Amazon $899.75-18% off

Samsung UN46D6000 46-Inch 1080p 120Hz LED HDTV (Black)Reg. $1300 Paul’s TV via Amazon $1139.92-12.3% off


Plan B

Consider a leftover 2010 model. The ones listed below are all heavily discounted. Most of the performance improvements in 2011 relate to 3D. Here are some of the best selling remaining 2010 models on Amazon.

Toshiba 55WX800U 55-Inch 1080p 240 Hz Cinema Series 3D LED TV, Black Retail $3300 Amazon $1499.98-55% off (includes free 3D Blu-ray player and 2 pr Toshiba glasses ends today May 7)

Toshiba 46WX800U 46-Inch 1080p 240 Hz Cinema Series 3D LED TV, Black Retail $2600 Amazon 1099.98-58% off (Bonus 2 pr Toshiba 3D glasses expires May 28)

Samsung LN46C630 46-Inch 1080p 120 Hz LCD HDTV (Black)Retail $1100 Amazon $849.00- 22% off

Panasonic VIERA TC-P42GT25 42-inch 1080p 3D Plasma HDTV, Black Retail $1700 Your Deal via Amazon $949.00-44% off

Samsung LN46C750 46-Inch 1080p 3D LCD HDTV (Black)Retail $1700 Paul’s TV via Amazon $939.99-45% off

Samsung UN55C7000 55-Inch 1080p 240 Hz 3D LED HDTV (Black) Retail $3300 Amazon $1899.99-42.5% off

Plan C

Negotiate with your local dealer. The TV business is slow and dealers are allowed to discount more than the 10% (they just can’t advertise it). To learn where and how to negotiate the best deal,  read our linked article.


Have a question for the HD Guru?


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7 Comments so far ↓

  • ED

    I have to say i am not your average joe. I know the mark up on a lot of merchandise is huge.I have not payed list price for anything but food,for a very long time.Its called the art of the deal.And yes i am well connected with people in wholesale and retail.The bottom line is ,if you dont ask you dont get .I like keeping as much money in my pocket as possible.Most of the public has no skill in negotiating, that is why they pay what ever is asked.The reason prices have come down is a glut of flat panels,a saturated market,and cheaper less complicated ways to manufacture products.Remember the old saying a fool and his money are soon parted and my moma didnt raise no fool.

  • LtColBuckRobley

    I’ve bought two televisions (50 and 52″) at my local tv/appliance store by researching the best price I can find online at places like amazon, american, best buy and sears. I take in the printouts and ask if they’ll match. One time they did and the second time they came within 70 dollars. I bought both times. It’s worth it to me to pay a little more for the peace of mind. I figure I didn’t waste anyone’s time since I was in and out in a few minutes both times.

  • Oliver

    I work in commissioned sales and we don’t haggle our prices. Places that do haggle the prices incorporate that in their prices to gain the best profit margin.

    Meaning, they purposely tack on an additional 10% to the TV and if the customer is willing to buy it at that price, great! If they haggle down 5%, Great!

    Most places don’t operate this way any longer. We not longer are a barter society. The price tag is the price.

  • Trey

    I do happen to work for a big box retailer. But I’m not on commision. No one is. There is no “perk” to a customer buying more or lei just dislike it when an item is already marked down $500 to $1800 off MSRP and a customer still asks for more off.

  • ED

    I think Trey works for Best Buy lol.I have gotten an average of $1000.00 off of tvs and up to 1800.00 for larger flat panels.I get this kind of deal for myself friends and family all the time.The salesman i deal with loves me and said i am his #1 customer .He does very well from giving good deals and makes it up on volume and commission. He has never complained about getting a sale because he gave a discount.

  • Trey

    Considering how much consumers are getting in the TV now for the price there paying compared to prices of TVs just 2 years ago, isn’t there a point when you should be ashamed of yourself for asking for a bigger discount? I mean nobody I know of goes into their local grocery store and tries to haggle down the price on Cinnamon Toast Crunch. The price on the tag is the price you pay. Why do we feel entitled to a discount on these finely crafted, intricately constructed windows to the world? Cables are a different matter entirely, thats where a business really makes it’s money. And I undertand (not validate) the cost and haggleing on those.

  • frank malone

    Is that legal?
    Isn’t called PRICE FIXING!

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