HBOMax Sees Q3 SVOD Market Share Growth As Netflix Leads They Pack
Netflix, Amazon Prime and Disney+ continued to pace the top premium streaming subscription video on demand (SVOD) services in the third quarter of 2021, according to data compiled by online streaming content recommendations guide service JustWatch.
The web-based SVOD recommendations service said that during the period, Amazon Prime Video, Apple TV+ and HBO Max each grew their market shares by 1%, while Netflix, the largest platform, saw its share drop 1%.
In the third quarter of 2021, Disney+ maintained its third place ranking with 14% share, having advanced passed Hulu which was fourth at 13% for the year, according to JustWatch.
HBO Max had the strongest Q3-2021 after demonstrating significant month over month growth since July 2021. Apple TV+, meanwhile, has been growing steadily since February.
Meanwhile, Apple TV+ has experienced growth over the last two quarters.
JustWatch is an international streaming guide and SVOD program recommendations service that helps over 20 million users per month find content of interest to watch on Netflix, Prime Video, Disney+, and other services available in 46 countries.
The JustWatch.com web site service and mobile app offer an online guide that aggregates title listings for movies and TV shows offered by more than a hundred streaming content services to make it faster and easier for viewers to find the programs they are looking got. These disparate international on-demand OTT services range from some the most popular to U.S. audiences, to some international sources that might be less familiar to some viewers. Among them are: Netflix, Disney+, Now TV, Amazon Prime Video, BBC iPlayer, hayu, Mubi, Sky Go, All 4, Curzon, Chili, YouTube, Rakuten TV and others.
JustWatch even directs searchers to movies still showing in cinemas.
Users have a number of filters at their disposal to search through including: genres, prices, ratings scores, age ranges and even available resolution quality. The service also provides suggestions based on a user’s preferences, and will let viewers jump from the suggested listing in the JustWatch app to the service where the recommended program is being hosted.
JustWatch doesn’t provide direct in-app streaming of programs, but it does offer a free and convenient way to browse for something of interest without having to go looking through dozens of different apps and services.
The service then gathers data from the searches and selections made by its users to assemble relevant information on trending content and streaming behaviors. Users have the ability to register an account with JustWatch to enable a greater level of personalization in performing searches and giving users a heads-up when a movie or program becomes available. Signing up for account will require accepting email marketing from JustWatch, with the option of turning that off in settings after the fact.
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By Greg Tarr
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