HBO Max Comes To Fire TV Tuesday
AT&T’s popular premium streaming app HBO Max is adding Amazon’s Fire TV devices to the list of streaming media players and platforms capable of accessing the popular new service.
Amazon and AT&T owned WarnerMedia recently worked out the agreement after a prolonged negotiation period. The HBO Max will be available to Fire TV devices, beginning Tuesday, the companies said. Terms were not disclosed for the Amazon deal.
The agreement leaves primarily Roku as the last of the largest streaming platform/service/device providers in the country that has not cut a deal to carry the service.
As of the third quarter reporting period, AT&T indicated that HBO Max had tallied about 8.6 million activations since its debut on May 27th.
“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” stated Tony Goncalves, AT&T’s WarnerMedia unit head of sales and distribution. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
The deal means that users of Fire TV devices, sticks etc. who subscribe to HBO will be able to log into the HBO Max service with their Amazon credentials to begin viewing content at no extra charge. HBO Max provides HBO content plus many more hours of original and exclusive content not available through the regular HBO account. Fire TV owners can also subscribe to the app if they don’t currently have HBO or HBO Max through another platform or service.
“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalized recommendations,” stated Marc Whitten, VP of Amazon Entertainment Devices and Services, “We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV.”
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By Greg Tarr
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