Hands On LG’s 55-Inch 55EM9600 OLED HDTV Part II

May 28th, 2012 · 7 Comments · 3D HDTV, News, OLED

In part one we provided price, availability and other marketing information about LG’s upcoming OLED HDTV. We now look into the technical attributes and specifications of this new flat panel television, including a number of exclusive photos and a hands-on view of this revolutionary HDTV.

During a interview with LG’s top marketing people we obtained previously undisclosed technical information revealed below.


As seen in the photo above the white OLED is made up of a sandwich of blue (B), green(G) and red layers (R), with an overlay of R,G,B filters and a clear section that sends white light to the viewer. LG claims the RGB LED method has problems when scaled to large screen sizes.

Form Factor

As you can see in the photos, the TV’s edges are very thin. The active area ends about one-quarter of an inch from the physical edge of the panel. All three types of mounts use an optical cable between the panel and the electronics as noted in the pole model photo. Each type (pole, wall or table) mount can’t be converted to another mount type as the configuration is part of the 9600’s overall design. (Note: 55EM960V is the model number of the European version of the 55EM9600)

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All three versions include a downward firing speaker section located below the panel. It is said to have multiple drivers though the number was not specified.  We were not given an opportunity to hear the internal speakers. The speakers appear to be permanently mounted and are the same on the wall mount and tabletop versions. (The pole model was not on display).

Technical Specifications

Color- The color gamut is 120% of the HDTV standard called Rec. 709 as outlined in the photo. This accomplished by the colors of the filters used over the white OLEDs and new algorithms that to calculate color and brightness utilizing the fourth (white) sub-pixel. Whether the EM9600 can also provide linear, accurate Rec. 709 reproduction remains to be tested when a review sample becomes available.

Maximum brightness -was specified at 116.475 ft. lamberts (equal to 400 nits). This is brighter than any recent LED LCD we’ve seen or read from other tests (typically 200 to 250 nits with highest around 350). Since the individual pixels can be shut off to zero light emission LG claims an infinite contrast ratio. The extra brightness will also aid the 9600’s passive 3D performance as we expect the brightest 3D images to date.

Refresh-An LG rep stated the refresh rate of the panel is 120 Hz although he did not state if the panel uses motion estimation/ motion compensation or simply frame repeat or the option of both. Regardless, they provided a motion response of 2 one hundred thousandths of a second (.02 milliseconds), which provides full motion response with blurring, adding this is far faster than any LCD by a factor of 100.

Lifespan-When asked about panel lifespan, the marketing executives stated the panels are still undergoing accelerated testing and a specification has not yet been established.

Final Notes

The LG OLED represents the first new flat panel large screen technology in decades. The jet black blacks were easily observed during the demonstrations, regardless of room lighting conditions.  OLED will set new standards for contrast ratio, form factor, image brightness and light weight. We are anxious to learn if this new technology’s color accuracy is adjustable and be able to set new performance benchmarks in this category as well.

Yes, at $10,000 retail this TV is super expensive, but so were large plasma and LCD at time of introduction. No doubt the economy of scale will quickly drive the price down, if large screen OLED technology gains consumer acceptance.


Disclosure: LG provided travel expenses for this press event.


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7 Comments so far ↓

  • jonathon

    HEY DAVE, if your going to be buying the LG OLED, hit my email up [email protected], I will give you the best price or bundle available when it launches…

  • Sam from FL

    There’s no doubt that this is going to be a great TV but at 10 grand you’re paying back LG their development costs. Give OLED a couple of years and sets will probably be half that or better.

    But in the meantime, for the same price as this TV I can get a Panny 65VT50, a nice receiver, and Klipsch speakers PLUS money left over for some blu-rays….

  • HJW

    Good overview. You guys are are the best when it comes to clear and concise HDTV analysis. I was really hoping that some sort of qualitative comments would be included with your review of the LG OLED. For example, will this technology put the Kuro (or today’s Panny equivalent) to shame?

  • Mark

    It’s a pity that the wall mount option still requires a table beneath the TV on which to place the set top box. This sort of defeats the point of wall mounting. I’d rather have a wall-mounted TV with all the electronics fully integrated within the TV itself.

  • Dave

    I bought one of the first Pioneer 16:9 black lacquer Rear Projection CRT HD behemoths back in 1999 before most people heard of HD TV. Yes, it cost a bundle. It’s still going strong after ISF calibration and cleaning with black levels rivalling any plasma. I’ll be purchasing this or Samsung’s OLED to replace it. I take the long view, go for the highest quality, and don’t look back. Thanks for your “quick look”.

  • chew

    I want to see how color tones on people faces before i make a quote?

  • Stringfellow

    How was the preliminary off-angle viewing?

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