Google is allowing users in the U.S. and Canada to upgrade SD and HD titles purchased through Google Play Movies to 4K free of charge.

The company revealed the offer on its website Tuesday, in a post by Ben Serridge, Product Manager, Google Play Movies & TV.

“When 4K titles are available from participating Hollywood studios, we’ll upgrade your past movie purchases so you can stream in 4K, even if you originally bought the movie in SD or HD,” he wrote. “It’s all on us, just open the Play Movies & TV app and we’ll let you know which titles have been upgraded.”

4K UHD and HDTVs

Amazon’s Camera, Photo & Video Deals

Amazon Fire TV 4K Ultra HD Set-Top Media Adapter with Alexa

Amazon Fire TV Stick with Alexa Voice Remote

Amazon Echo Plus Voice Controlled Wireless Speaker and Home System Interface

Amazon Echo Dot Voice Controlled Home System Interface

Amazon Echo Spot with Alexa and Screen

4K Ultra HDTV Specials From Abt

Panasonic  Deals

Best Selling Soundbars and 5.1 Surround Systems

Best Selling Blu-ray Players

In tandem with the move, Google said it is also lowering prices on 4K movies.

The announcement said that 4K movies will be playable on many 4K Android TV models including 4K Sony Bravia TVs. Owners will also be able to see 4K Google movies running Play Movies & TV app on most Samsung 4K Smart TVs, “and we’re working on adding support for LG as well.” They can also be played over the Chromecast Ultra and NVIDIA Shield streaming media adapters.

Google said it is also updating the Google Play Movies app used on Samsung, LG and Vizio TVs with a new look and feel to enhance the user experience.

Google’s free 4K upgrade offer follows a similar offering last year from Apple which offered 4K HDR upgrades.


By Greg Tarr


Have a question for the HD Guru? HD GURU|Email

Copyright ©2018 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.