Funai Electric, which makes and markets Philips, Magnavox and Sanyo branded (among others) television and video products in United States, said at CES 2018 Monday that it will integrate support for the Technicolor HDR profile into 2019 4K Ultra HDTVs for the U.S. market in conjunction with the launch of ATSC 3.0 broadcasting standard.

Technicolor HDR (SL-HDR1), which was developed with technology contributions from both Technicolor and Royal Philips, is said to create new opportunities for broadcasters to deliver advanced HDR experiences without expensive infrastructure upgrades.

High Dynamic Range offers enhanced brightness, detail, color, luminance and heightened ranges of shadow. The Technicolor HDR profile addresses broadcaster requirements in a highly efficient and cost-effective manner.

Read more about Technicolor HDR coming to Philips TVs after the jump:

The solution works via a single stream for the delivery of both SDR and HDR content, providing greater efficiency, while eliminating the need for costly infrastructure upgrades.

Currently, HDR content is available via streaming and on some Ultra HD Blu-ray discs. The Technicolor/Philips HDR profile is one of two optional HDR formats (along with Dolby Vision) listed in the Ultra HD Blu-ray specifications by the Blu-ray Disc Association (BDA). HDR10 is the mandatory profile.

Funai said work is underway to include HDR in the ATSC 3.0 broadcast standard, which is expected to be commercially available in late 2018 or early 2019, and will allow over-the-air broadcasters to deliver HDR content, including live events such as sports.

Since the format was developed in part by Royal Philips, which licenses the Philips brand to Funai, it makes sense that the Technicolor HDR profile would be added to Philips branded televisions herel

The Technicolor HDR profile was one of the HDR candidate standards being considered for ATSC 3.0, along with Dolby Vision and others.

It is already added to 2017 and 2018 LG Ultra HDTVs and other brands are expected to announce support at CES as well.

Funai is demonstrating content this week on prototype Philips TV sets using Technicolor HDR technology during CES 2018 at its booth in the Renaissance Hotel.

The solution works via a single stream for the delivery of both SDR and HDR content, which equals more efficient use of network resources, eliminating the need for costly infrastructure upgrades.

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“We believe that Technicolor HDR with its superior quality will deliver an exceptional viewing experience when watching over-the-air TV or RF/cable,” stated Peter Swinkels, Funai Electric Co. Overseas Product Planning Dept. general manager. “Sports in particular, will benefit from the enhanced image quality, as will other live broadcasts.”

“Funai’s announcement contributes to Technicolor’s ongoing mission to bring the best HDR experience to consumers worldwide,” said Kirk Baker, Technicolor Emerging Products senior VP. “With Technicolor’s HDR technology embedded in Philips TVs for the US, consumers will experience sports as if they were in the stadium. The color accuracy, expanded color gamut, and enhanced details will add an extra dimension to the viewing experience that traditional SDR simply can’t give you.”

The Philips line will be compatible with Technicolor HDR technology, which simultaneously distributes HDR and SDR content through one single stream.

“The presence of Philips TVs in the U.S. market that incorporate Technicolor HDR is further evidence of how rapidly this technology is evolving and being implemented,” stated Frederic Guillanneuf, Royal Philips head of business development for HDR. “It also reflects the importance of delivering high quality HDR or SDR to any screen regardless of specific formats. Finally, it strengthens the link between two leading brands in video – Technicolor and Philips.”

 

By Greg Tarr

 

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