Fujifilm North America introduced Wednesday its X-Pro3 rangefinder mirrorless digital camera, offering a compact, durable design and up to 4K video capture capability.

Fujifilm said the camera, which is expected to hit retail stores in late fall, is targeted at both street photographers and photojournalists looking for hassle-free use in capturing professional-level images. The X-Pro3 is equipped with a hybrid OVF/EVF and hidden LCD touchscreen.

The company said the camera’s operation offers the feel of film-based rangefinders with the quality and convenience of digital imaging.

The X-Pro3 features titanium body construction for weather resistance, durability and light weight and comes in three color variations — black, silver, and DS black. Additionally, Fujifilm said it has added Duratect surface-hardening technology “for extra toughness and premium finish.”

The camera uses Fujifilm’s X-mount lenses.

Suggested retail prices for the various body color options are the following: $1,799.95 black; and $1,999.95 each for DR black or DR silver.

The camera incorporates a powerful back illuminated 26.1-megapixel X-TRANS CMOS 4 sensor and x-processor 4 image processing engine, first employed in the Fujfilm X-T3 and X-T30 cameras.

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New firmware enables the X-Pro3’s phase-detection AF to operate at luminance levels as low as -6EV (close to absolute darkness). The camera has an ISO sensitivity range of up to 160-12,800.

Also added are two new film simulation modes including Classic Neg. Film Simulation mode, which is designed to simulate the look of color negative film tradition used for everyday snapshots. The other is Monochromatic Color mode. With these additions, Fujifilm further leverages its expertise in film development to provide 16 digital Film Simulation modes that give photographers greater artistic creativity.

The Fujifilm X-Pro3’s hybrid optical/electronic viewfinder (OVF/EVF) allows keeping the focus on the subject matter without influencing it, the company said. The OVF uses 0.5x magnification and parallax-correcting frame lines for true-to-life view. This also allows seeing outside the frame inorder to be ready to catch the approaching action.

The camera’s 3.69M-dot OLED EVF has a 1:5000 contrast ratio offering a fast, high-quality representation of exactly how the image will look while framing.

By Greg Tarr

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