Fujifilm North America introduced Wednesday the Instax Mini Link 2 Smartphone Printer (Mini Link 2) that adds new creative options for making hard copy photo prints on the fly from smartphone cameras.

Used in conjunction with a free downloadable app, the Fujifilm Mini Link 2 brings a bundle of new features to enhance photographic creativity, including the addition of customizable frames and image color modes to enhance image mood

Another new feature, called InstaxAir for Mini Link 2, allows using the Smartphone printer as a tool to draw “in the air” and apply the effects directly to the printed image, Fujifilm said.

Mini Link 2 is scheduled to hit stores June 22 at a $99.95 suggested retail price. It will be available in Soft Pink, Clay White, and Space Blue. An Instax Mini Link 2 Smartphone Printer carrying case will be available as an optional accessory.

Like the Instax Mini Link 1, the Link 2 will produce prints measuring about 3.4 by 2.1 inches, with a 2.4-by-1.8-inch image area. Exposure pixel count is 800 x 600 (318 dpi). The printer is compatible with JPEG, PNG, HEIF and DNG image files.

“Mini Link 2 encourages image makers to express themselves creatively through their prints,” said Bing Liem, president, Imaging Division, Fujifilm North America Corporation. “With highly innovative, fun, and interactive features like InstaxAiR, we’re establishing new ways to connect with and inspire Instax users as they create their images.”

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The new InstaxAir App feature makes it possible to use the Mini Link 2 to add various graphics to their prints, including bubbles, petals, neon, spray paint, or a glitter look. The effects can be easily applied by holding the Mini Link 2, pressing the feature button on top, and aiming the side LED to draw in the air.

What is drawn in the air will then appear on the print preview in-App, and once the user is happy with the look, the resulting graphic can be selected to appear directly on the print.

Fujifilm said the InstaxAir feature can also be used to record a video of the drawing and share the moment as a printable QR code that appears on the print.

The QR code can be scanned to view the video, download it, or share it on social media, the company said.

The printer is compact, lightweight, and finished with a tonal, striped texture.

Image transfers from the smartphone to the printer take about 15 seconds, and continuous printing is possible. Fujifilm said the Instax Mini Link 2 printer will churn out about 100 Instax prints per charge seamlessly via a wireless Bluetooth connection.

Users can customize Instax prints with Image Modes, Design Frames, Stickers, and more.

The Instax Mini Link 2 App offers a variety of design frames that can be overlaid onto the selected image for a unique Instax instant print. Users can choose between two image color modes – Instax-Rich Mode for deep, enhanced colors and Instax-Natural Mode for what the company calls “a more original look.”

Smartphone images can also be enhanced with artistic filters or by adjusting brightness, contrast, and saturation of the image. The Mini Link 2 also will combine up to eight pictures into a single Instax print collage via the collage feature of the App.

In addition to Smartphone compatibility, the Fujifilm Mini Link 2 is also compatible with the Fujifilm X-S10 mirrorless digital camera that allows sending images directly from the camera to the printer.

Along with the launch of the Mini Link 2 will be the new Instax Mini Spray Art instant film that was created to help photographers produce colorful rainbow spray designs that reflects light in the image. This can be used to complement the Mini Link 2’s InstaxAiR feature, or used on its own. The effect is said to make special images pop with added color.

This new film variety is also expected to be available June 22nd at a $15.75 suggested retail price.

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By Greg Tarr

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