Fujifilm this week introduced the latest version of its popular Instax instant printing camera in the Instax Mini 12.

Due to hit shelves this month, the $79.95 Instax Mini 12 instant camera offers a colorful (available in five colors including Clay White, Lilac Purple, Pastel Blue, Blossom Pink, and Mint Green), ergonomically shaped point-and-shoot that takes the same Instax Mini film as previous versions to produce instant hard copy photo prints.

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The Instax Mini 12 features an inflatable toy-like body design that includes a front grip for easy portability and stable snaps on the move. The grip also features a newly recessed shutter button that is more easily found by feel, for fast one-handed shots.

Also introduced with the new Instax Mini 12 is the company’s latest “Instax Up!” app for iOS and Android-based mobile devices. Using this, the Instax Mini 12 lets users scan Instax pictures as digital images frame by frame to share online. The app will also import photos from other Instax apps including the Instax Mini Link and Instax Link Wide apps to add photos to digital collections.

The Instax Up! will also soon keep users informed on new Instax updates, tips, and creative applications.

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By Greg Tarr

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