Fujifilm used Photokina week to introduce its GFX 50R, which is a new medium format digital camera with a 51.4MP CMOS sensor in a rangefinder-style form factor.

Further the camera will ship in Novemeber at a price point of $4,499.95, which is reasonable in comparison to typical medium-format digital cameras that command much higher price points. Traditionally, medium-format cameras have been the tools of mainly professional photographers who require very high-resolution still images for specialized images like portraits made into large blow-ups, magazine covers, etc.

With the rangefinder camera form factor and small size, photographers will be able to more easily take their cameras out of the studio for work in the great outdoors and other places.

The medium format generally refers to a 120 film format that was used in the Hasselblad V System cameras, but in digital photography the term refers to cameras equipped with image sensors that are larger than 35mm “full-format” film frames.

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Key features of the Fuji GFX 50R include: a 51.4 megapixel 43.8 x 32.9mm CMOS sensor; X-Processor Pro image processing engine; a 3.69 million-dot 0.77x OLED electronic viewfinder; 3.2-inch 2.36 million-dot tilting LCD touchscreen; AF point selection joystick; 3 fps continuous shooting; 1/125 second flash sync speed; 1080/30p video recording; in-camera raw processing; Bluetooth low energy wireless connectivity to send images to a mobile device and control app; film simulation modes and dual UHS-II SD memory card slots and USB-C interface.

The camera also offers a weather and dust-resistant magnesium alloy body that can operate down to 14°F cold temperatures.

The Fuji GFX 50R weighs 1.7 pounds.


By Greg Tarr


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