Live sports-rich linear streaming subscription service fuboTV continues to expand its offerings for cord-cutters, following word that it has reached a deal with Insight TV to carry the producer’s lineup of adventure sports and lifestyle channels as part of fuboTV’s Adventure Plus package.

According to a carriage statement this week, fuboTV subscribers will be getting access to the Outdoor Channel, Sportsman Channel, World Fishing Network, Outside TV and MAVTV, all in HD resolution, when they subscribe to fuboTVs add-on Adventure Plus Package. The package is focused on outdoor and extreme sports.

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Insight TV also revealed it has also reached a carriage deal with Pennsylvania-based Service Electric Cable and Communications (the cable operator has installed 4K UHD-capable cable boxes across the state). At the same time, Insight TV said it will be adding to its offerings live streamed coverage of the Winter edition of Tomorrowland, Europe’s largest electronic dance music festival. Tomorrowland performances will be streamed in 4K UHD and HD live from the Tomorrowland MainStage in the French Alps.

FuboTV, which continues in significant subscriber growth mode since its launch in 2015, is a live streaming service catering to sports-focused cord-cutters (particularly soccer fans) and others. It has gradually built up its channel lineup to appeal to more diversified interests, in addition to sports fans, adding various channels for news, movies and other information and entertainment topics.

“Insight TV is a perfect fit for fuboTV’s adventure-loving subscribers and a great compliment to our sports programming,” stated Mihir Shah, senior director, content strategy and analysis, fuboTV. “We’re very excited to be able to offer subscribers even more of this kind of high-quality content, and…we are able to provide a really unique, exhilarating TV event.”

“In this competitive environment, we have the advantage of being leaders in the production and distribution of high-quality 4K UHD and HD content and millennial-focused channels,” stated Mark Romano, VP Americas, Insight TV. “Now, with our partnership with Tomorrowland, we are adding the ability to deliver live streams from some of the most relevant and exciting events in the world. fuboTV and Service Electric viewers are just getting introduced to our content and are in for an unforgettable experience on Insight TV.”

By Greg Tarr

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