Evoca, Harmonic Testing HDR10+ Delivery Over ATSC 3.0 Broadcasts
Harmonic is using this week’s National Association of Broadcasters (NAB) convention to showcase its VOS360 cloud streaming technology platform and XOS software-based advanced media processing solution for cable TV and multi-channel service providers now capable of transmitting content with the HDR10+ high dynamic range profile.
Harmonic is a developer of virtualized cable access and video delivery solutions that enable media companies and multi-channel service providers to deliver UHD video streaming and broadcast services to consumers.
One of Harmonics first customers using the VOS360 platform is Evoca, the premium vitualized cable TV alternative channel provider that uses over-the-air ATSC 3.0 NextGen TV spectrum to deliver its service direct to home in select markets, which will now have access to HDR10+ picture enhancement delivering punchier, brighter, more colorful and lifelike pictures from supported content.
HDR10+ high dynamic range technology is now supported by more than 130 companies. It adds dynamic metadata to HDR10 source files to optimize the color contrast and image details of each frame of the HDR video to the consumer’s display capabilities. The HDR10+ supported images are said to more closely represent the original creative intent of directors.
Evoca is now conducting trials of the HDR10+ technology running the VOS360 cloud streaming platform.
Harmonic said the VOS360 system will allow multi-channel video providers to more flexibly deploy gigabit internet service to consumers’ homes and mobile devices. The platform simplifies OTT video delivery via cloud and software platforms, while helping media companies and service providers change they way they monetize live and on-demand content regardless of screen type.
“Harmonic has always fostered innovations that fuel exceptional-quality viewing experiences,” said Shahar Bar, senior vice president, video products and corporate development, at Harmonic. “Adding support for HDR10+ technology to our cloud streaming and software-based solutions allows audiences to see every light, shadow and color flawlessly. We’re excited to help early adopters of HDR10+ make a giant leap forward in transforming viewing experiences.”
“Harmonic is pioneering better video experiences by adding support for HDR10+ to the VOS360 platform,” said Bill Mandel, co-manager of the HDR10+ Technologies LLC. “We look forward to seeing the results of Evoca’s HDR10+ trial and are confident viewers will be amazed by the incredible range of colors and detail that HDR video and HDR10+ bring to NextGen TV experiences.”
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By Greg Tarr
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